Into The Blue is proud of its roots. The company started life in 1996 as Air Activity Gift Vouchers, an off-shoot of Air Displays International Ltd. Based right on the airfield at the legendary Biggin Hill airport, Air Displays International has been responsible for organising the world-renowned Biggin Hill Air Fair and other air shows, since 1963.
The idea behind Air Activity Gift Vouchers was simple. Every year,60,000+ spectators would attend the Air Fair and it was soon realised that many of these fans of flying would actually like to ‘have a go’ themselves. Working closely with established aviation contacts, a range of nationwide air-based experiences were offered for sale.
As the idea of selling activity gift vouchers quite literally took off, the company was keen to expand into other areas. In 1998 Into the Blue was established and since then the range of activities has steadily increased and the company now boasts in excess of 3,000 experiences.