A watch strap has evolved to be so much more than a functional object that's only purpose is keeping a watch on your wrist, it is a reflection of you. In the same way a watch isn’t just a means of telling the time, the combination of the two serves as a vehicle for providing a window of insight into you, your personality and your style. Everyone subscribes to a different look and we at Mi-Watch believe that watches can be tailored to every individual, style or occasion. Mi-Watch Mission: To help watch lovers enhance, rediscover and fall in love with their time pieces again.... This is what we are calling the watch strap evolution! Mi-Watch work with the best manufacturing partners globally to make and bring you the best designs which are on trend. We avidly pursue perfection. The result is a balance struck between style and engineering that is rigorously sought in every detail that goes into a Mi-Watch strap.