A low-carb diet differs greatly from “standard” diet. Cutting out carbs like grains and fruit results in less fibre and fewer vitamins (but you would get more proteins and healthy fats). Lack of essential vitamins can hinder your progress, even if you work really hard. You might experience sugar cravings and the dreaded "low-carb flu" in the beginning. You can solve all of these issues with the right nutritional supplements. Generic supplement products are created for an "average" diet (assuming plenty of fruit and grains). Our supplements are optimised for your low-carb diet. Our range was selected based on recommendations of low-carb diet authors (such as Dr Atkins), dieticians and medical professionals, as well as the latest scientific research. There are no “magic slimming" ingredients in our supplements. We use only high-quality, tried and tested nutrients with proven benefits, in dosages and forms optimised for low-carb nutrition.