Smug Fox is a business dedicated to sourcing beautiful home ware and furniture. Bringing together influences from modern Scandinavian design and English countryside heritage.
My name is Heather and I started Smug Fox out of a love for interiors and all things beautiful. I lived in the countryside for most of my childhood and teens and then moved to the City. My inspiration comes from both places and I like to think that my brand fuses together elements from both of my 'homes'; rustic country home ware and modern industrial design. The name Smug Fox comes from this very idea - foxes habitat is normally the British countryside but we see more and more urban foxes nowadays. This particular fox is smug because I am very happy with the products I have sourced from across the world and am able to offer customers. In turn I hope that customers will feel smug about their own homes.