Chloe is a French fashion house that was founded back in 1952 by Gaby Aghion. After moving to Paris in 1945, Aghion was not a fan of the stiff, formal look that luxury clothing in 1950s Paris had to offer, with all luxury fashion houses at the time offering haute couture only.
It was Aghion who coined the phrase "prÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂªt-ÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂ -porter", creating a line of high quality, ready to wear clothes that were available off the rack rather than tailored for individuals. Her idea was so popular that other fashion houses such as Givenchy were quick to jump on the bandwagon.
Since the 1952 launch of the brand, Chloe boutiques have sprung up all over the world, from Europe to Asia and the Middle East.
The Chloe brand is synonymous with luxury, romance and ultra-feminine clothes and accessories, and new lines are added every season. In addition to the Ready-To-Wear range, there are a number of other Chloe lines available.
Chloe's accessories range includes leather goods such as handbags and purses, belts, scarves, eyewear, shoes and a jewellery line, which features bracelets, necklaces, rings and earrings. Chloe also produce a range of skincare and fragrances, as well as a children's wear range which, like the adult range, also changes by the season.
Chloe also offer their 'See by Chloe' range - including both clothing and fragrances - which is their line designed for younger customers. This line was originally launched in 2001, and is a more affordable way for a younger audience to branch out into couture clothing.