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About Jimmy Choo

Jimmy Choo is a Malaysian fashion designer who has won global acclaim for his exclusive, handmade ladies' shoes. He has now branched out into clothes, bags, fragrances and other accessories, and his creations are highly sought after around the world. Choo's family name was originally Chow, but he decided to keep the name on his birth certificate even though he couldn't have known his distinctive new spelling would go on to become a household name. Choo was born in Penang, Malaysia, into a family of shoemakers. He made his first item of footwear when he was just 11 years old. He took his own workshop in 1986 in the then unfashionable Hackney, East London. Just two years later his shoes were in Vogue, the fashion bible, and two years after that he won the patronage of Diana Princess of Wales. Choo founded the Jimmy Choo label in 1996 in collaboration with Tamara Mellon, the accessories editor of British Vogue magazine. It was another shrewd move. Choo sold 50% of the label in 2001 and now concentrates on his own Jimmy Choo Couture line. Celebrity endorsements were a key part of Choo's success and they continue to this day. Kate Winslet, Jennifer Lopez and Heidi Klum are among his fans and the shoes were regularly mentioned on shows like Sex and the City in its heyday.