Joules was established in 1999, when founder Tom Joule acquired a majority stake in his father's equestrian clothing and accessories business. It sold other brands at shows but Tom Joule started to design his own range of clothing and footwear, starting with one hundred pairs of bright pink wellington boots which he sold on one afternoon. He introduced the Joules brand in 2001, slowly rolling out stores across market towns in the UK. Its flagship store is in Market Harborough in Leicestershire, where the head office is located. The company has expanded into accessories, childrenswear and home furnishings. The brand is known for its distinctive country style, reflecting its equestrian heritage.
Women's Clothing and Accessories
Joules has a range of women's clothing and accessories, ranging from jumpers, dresses and nightwear, to party dresses, handbags and jewellery. They design and sell women's equestrian wear, including polo shirts, wellington boots and gilets. Sizes range from 8 - 20. Accessories include socks, slippers, cases for iPads and Kindles, and umbrellas. Joules' range of handbags and purses includes leather overnight bags and quilted purses.
Men's Clothing and Accessories
Joules' men's range includes gilets, jeans, jackets and accessories such as iPhone cases and hats. Joules designs the official England polo collection; caps and replica polo shirts are available.
A recent addition to Joules' collection is children's clothing. Dresses, gilets, jeans, nightwear and footwear are amongst the items available for girls, while boys can choose from rugby shirts, jeans, gilets and t-shirts. There is also a toddler and baby clothing range.