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Branding such as 'Just Do It' and the Nike Swoosh logo keep the company's image fresh amongst buyers. For that reason, shoppers gravitate towards the products: footwear, clothing, training equipment, and accessories.

FuelBand bracelets let athletes keep on top of training by tracking activities, and Flyknit technology enhances shoe performance. The footwear company is a global contender offering products for track and field, football, ice hockey, tennis, lacrosse, basketball, and other sports. Shop and experience Nike's new slogan, 'Possibilities'.

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About Nike

Although initially founded as Blue Ribbon Sports by Bill Bowerman and Phil Knight in 1964, the multinational company known around the world as Nike officially began life in 1971. Headquartered in Washington State, Oregon, the firm specialises in the design and manufacture of athletic shoes and associated sporting apparel, and is one of the most recognised sports brands in the world. The name 'Nike' derives directly from the Greek goddess of the same name, who symbolises victory. Nike manufactures both generic and specialised sportswear, with various subsidiaries and product lines on sale, including Nike Golf, Nike Air Jordan, Converse and Nike+, a series of third-party compatible devices designed to record and measure the pace and distance of an individual's run or walk, released in conjunction with Apple. The firm's logo is widely-recognised as one of the most recognisable corporate trademarks of all time. The Swoosh, alongside the 'Just Do It' slogan, appears on the majority of Nike products. Despite the majority of products being primarily manufactured to aid sporting performance, Nike clothing (and footwear in particular) has been synonymous with counter-culture movements throughout the world since the 1980s, with signature brands such as Nike Air Max adopted by early proponents of the US hip-hop scene, as well as being associated with the UK rave and grime scenes of the 1990s/2000s respectively. The 'high top' sneaker has long been a sartorial choice amongst certain musical cultures. Nike continues to provide high quality, professional equipment across a variety of different sports and disciplines whilst remaining fashionably in-vogue.