Pineapple Dance Studios was born in an old pineapple warehouse in Covent Garden, London, in 1979. Debbie Moore OBE was the woman that wanted to break down the elitist view of dance studios and open her floor to everyone, from absolute beginners to seasoned professionals. Now there are more than 40 different classes, from classical ballet to street dance and Bollywood, and the studios boast more than 3500 members.
The clothing and dancewear line was a natural evolution and was launched in response to a demand for fashionable dancewear. The Pineapple shop now lies opposite the studios. The emphasis is on practical clothes that dancers can wear while practising, which are also striking in design.
There are a number of tracksuits on offer, as well as jogging bottoms and hoodies to keep dancers warm while they train in the converted warehouse in the winter months, and the Pineapple shop also specialises in bags, both simple sports bags to more dramatic items that can be used in the evening or about town.
In 2009, to celebrate the studio's 30th anniversary, several original styles were created exclusively for online retailer ASOS and these items are now highly collectible. In the same year there was even a retrospective exhibition at the Fashion and Textile Museum in London, which marked Pineapple out as a true design brand as well as functional dancewear.
This clothing line is just one way that Pineapple Dance Studios can help raise money for the various charities it supports, including the Henry Spink Foundation for children with disabilities, an orphanage in the forest in Thailand and a number of others.