Supreme is a clothing brand that specialises in urban streetwear and has been in business since 1994, when the first store opened its doors in Manhattan. The company has remained on the cutting edge of fashion since then and has collaborated with Nike, Clarks, Vans, The North Face, Levi's, Timberland and many more brands besides. These aren't all obvious associations, but The North Face, for instance, felt it could benefit from Supreme's popularity with a younger audience and bring its outdoor wear to the masses. The Supreme stores also stock other brands, including Nike SB, Vans, Spitfire, Thrasher and Girl Distribution Company. The owners have selected companies that represent the Supreme lifestyle and ethos, rather than simply push the one brand. Since the New York launch, Supreme has opened further shops in Los Angeles in 2004 and, since then, London and three other stores in Tokyo, Nagoya, Osaka and Fukuoka. Japan is obviously a huge market for Supreme, as the company's counter culture style has struck a chord with the skater, hip hop and punk rock community. Supreme has is now a global brand, helped by further collaborations with Glassjaw, Juicy J, Damien Hirst, Takashi Murakami and Jeff Koons. This eclectic mix of artists, photographers, graphic designers and performers has helped Supreme capture the public imagination and establish itself as a trendsetter. Caps, hoodies, T shirts and beanie hats remain the most popular items sold by Supreme, with camouflage patterns featuring heavily in its designs.