There have been various studies conducted on this subject in the world of advertising on the most effective and persuasive words to use.
Here is a list of words we've found to be very effective in achieving much more watchers and bidders on our ebay listings:-
1. NEW—Having something new and knowing something is new has incredible intrinsic value.
2. GUARANTEED—We are all sometimes reluctant to try something because of the risk. Take away that risk by guaranteeing a sure thing.
3. PROVEN—Another no-risk word that assures your target audience that your product has already been tested by others.
4. RESULTS—This is the bottom line, where you tell your prospective customers what they will get, what will happen and why they should care.
5. SAFETY—The idea of safety is very comforting and is a core need.
6. SAVE—Even the wealthiest people shop for value. It’s not just money that entices buyers; people also want to know about saving time.
7. YOU—You’re more likely to get your target audience involved if you address them directly.
8. NOW—This creates a sense of urgency for your future customer.
9. EASY—Most people want a quick and uncomplicated solution.
10. FREE— This might even be the best of them all!!!!
There are many other powerful words, and your list may vary depending on what you are selling. Try one or more of these words in your next ebay listing and see if it boosts your watchers and profits. Good Luck!
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Didi – Sporting Goods Direct