20 August 2006
1. It is true; a picture IS worth a 1000 words. It’s old-fashioned, but people still like to see things before they buy them. For successful eBay selling, make sure any products you list on eBay are accompanied by good quality photographs. If selling lots of items, group them together or take different pictures.
2. Do your your research just as you would selling offline, eBay is no different. Before you list your product, spend time researching other similar products on eBay and following the bidding process. This will help you gauge the interest for your products and help you determine how much they might be worth.
3. Learn all about postage and packaging charges. These are under the control of the seller, but some methods are better than others when you're selling on eBay. You want to find the best method of postage for your product in terms of expense and reliability and then specify this in your eBay listing. P&P charges will change as of 21st August due to post office price changes. Research before listing items, or you may overcharge or be out of pocket.... be an idea to also invest in digital scales and the new price/size guide from the post office. You may also like to consider shipping worldwide, to open up the prospective buyers even more. Don't overcharge for shipping as this will not give you a good reputation, but offer a small (perhaps 0.50p or so) for combined postage of more than 1 item.
4. Pay as much attention to the writing of your eBay listing as to your picture. For selling on eBay, you need a powerful selling points. And the trick to this is to combine search engine friendly phrasing with concrete details about the product in a way that will entice people to bid on your product. Take the time to craft your eBay listing just as you would any advertisement. ALWAYS be honest, if have found that describing item as it is (new, nearly new or a mess!!) buyers will learn to trust me... take a look a my feedback - most of them saying "item exactly as described..."
5. Offer a full slate of payment options, including postal orders and cheques. The more payment options you, as an Ebay seller, offer prospective bidders, the more bidders your products will attract and the more successful your selling on eBay will be.
6. Focus on getting positive feedback first; buying and selling as both show a good track record. Feedback really matters when you're selling on eBay. If you have a consistent record of positive feedback, prospective buyers will both bid more often and be willing to pay higher prices. So you may want to hold back on placing higher priced products until you have a successful track record as an eBay seller established.
7. Be business-like. Act professionally, provide the kind of superior professional service that will build your reputation, and make sure that you’re following all the business rules that apply, regarding tax and expenses. Selling on eBay is just like any other business; to become an eBay success, you need to follow the rules and provide the kind of customer satisfaction that will translate into increased eBay sales. Sort out issues and complaints in good time and satisfactorily to the buyer. Learn from mistakes and try not making them again - identify how they happened in the first place.