Buyng posters with reserve not met, Whats the point?

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I am starting to see a great deal of posters listed that do not sell because the so called reserve is not met. 

I fail to see the point of this action, if you are a seller it will obviously cost you more to list the item as you have set a reserve on it, only to see it not sell??????

The cost comes back to you.  You must have a price that you want for the item so why not list it at that and save a lot of time and yourself a lot of money re listing the damn thing.

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