Retail is a great business to be in when the shop is humming with customers. Interacting with patrons and selling products to them is a great deal of fun, but it requires significant preparation. A large part of this preparation is acquiring knowledge about the products offered, and an equally big part is properly displaying the products. With the right retail display equipment, many products can sell themselves. Salespeople need only to direct customers to the right products and perhaps to answer a few questions about those products.
The right retail display equipment does more than make products look attractive; it helps shop owners use their space efficiently. In a business where every cubic inch represents value, retail displays play a critical role in success. eBay is a good source from which to buy retail display equipment. Choosing the best retail display equipment for a shop requires knowledge of the different types of equipment. Shop owners must also know how to use this equipment on their shops' walls, floors, and ceilings to turn them into effective selling spaces. Choosing the best retail display equipment for a shop is therefore crucial to a shop's success.
Retail Display Equipment for Walls
The walls of many shops are important spaces for displaying merchandise. Using the right retail display equipment, walls can fit a great deal of merchandise on them. This creates more opportunity to sell products and generate revenue. Slatwall, gridwall, and signs are all important pieces of retail display equipment for walls that help shop owners sell their wares.
Slatwall is an important piece of display equipment that covers the walls of a shop and enables shop owners to display more merchandise along the walls than they would otherwise be able to. Usually made of medium-density fibreboard, it mounts to walls.
Slatwall also usually has a finishing that makes it look like wood, an appearance that makes it attractive in many shop settings. The grooves running horizontally along it are usually reinforced with metal to give slatwall extra load-bearing strength. A number of accessories, such as hooks, shelves, and wire baskets, slide into the grooves. Shop owners can display their merchandise on these hooks, shelves, and in these baskets, making efficient use of the wall space in their shops.
Gridwall is a large section of criss-crossed metal wires that form a grid. It can affix to slatwall or stand on its own. Much like slatwall, the point of gridwall is to enable shop owners to display more merchandise along the walls of their shops. Its appearance is a bit more utilitarian than slatwall but that may work just fine for many shop settings.
The grid design gives shop owners many options for how to display their merchandise, and it creates a great deal of space for doing so. Just as there are for slatwall, there are many different types of hooks, shelves, and baskets designed to affix to gridwall.
Hanging signs from the walls of a shop is a good way to advertise brands to customers. Shop owners should consult the manufacturers of the products they carry to about what kind of signage is available to retailers.
It is also important to place signs on the outside of the shop and in windows facing out to the street. These signs should bear the name of the shop on them to advertise the shop's presence to potential walk-in customers. If shop owners wish to place signs outside their shops, they should consult their local councils about ordinances regarding signs on the street.
Retail Display Equipment for the Floor
Shop owners must use floor space in their shops efficiently, just as they must with wall space. Retail display equipment for the floor should also be attractive in itself in many cases. The right equipment for the floor, such as display units and mannequins, can make products seem more appealing to customers, triggering purchasing impulses. Additionally, retail display equipment, such as racks, must leave open walkways so that customers can easily navigate a shop.
Retailers should consider using various types of display units to present their more valuable merchandise to customers. Tiered displays are excellent for shoes and luxury garments, such as sweaters. Display cases both draw attention to and protect jewellery and sunglasses. These units are often specially designed for the merchandise they are meant to contain.
Many successful shops also have point-of-purchase displays. These contain merchandise next to the register, and they encourage customers to add another item or two to their collection before paying. The merchandise in point-of-purchase displays is usually of lower value, making these items inexpensive throw-ins for customers. However, frequent selling of this merchandise helps revenues add up quickly.
Mannequins are important pieces of retail display equipment. Retailers use them to give customers a good idea of how articles of clothing look on them. A good mannequin display in a window can also entice passers-by to enter a shop. The table below describes the different types of mannequins that retailers can use in their shops.
Designed to closely resemble real mannequins; often feature face paint to mimic makeup; can be fitted with wigs
Faces somewhat resembles those of real humans, but features are not as sharply defined as those of realistic mannequins
A higher level of abstraction than abstract mannequins; mannequin itself is meant to draw attention, rather than the clothes on it; may be headless
Realistic and abstract mannequins are ideal for most retail shops. High-end boutiques sometimes feature art mannequins to enhance their overall décor.
Clothing retailers can also make good use of floor space in their shops by using racks. These pieces of display equipment can hold many articles of clothing. Customers must sort through the clothing to get a good look at the pieces, but many customers are willing to do so. Along with racks, retailers need good-quality hangers for hanging articles of clothing on the racks.
There are many different types of hangers, and they are usually designed to hold specific types of clothing. Curved wooden hangers are usually for suits, pant hangers often have clips on them, and straight, plastic hangers work well for lightweight clothing. Tags are also useful for making pricing and discounts clear to customers.
Retail Display Equipment for the Ceiling
The ceiling of a shop may not be the ideal space for displaying merchandise, but shop owners can still use it to sell their goods. Lighting and music are subtle, but important aspects of a shopping experience. Retailers can use ceiling space to add these elements to their shops.
Merchandise should be well-lit in order to make it appeal to customers. Many shoppers like to inspect the items they are thinking about purchasing, so a store should provide the proper amount of lighting to enable them to do so. Store owners can choose from many different types of lighting, from fluorescent tube lighting for a low-cost, utilitarian solution, to LED bulbs for energy savings and possible multi-coloured lighting.
In addition to helping customers better view merchandise, lighting also sets the mood for a shop. While customers need to be able to clearly see a shop's merchandise, the lighting should not be so bright as to make the shop's atmosphere unpleasant. Retailers therefore must balance brightness with light quality to create an environment that is easy to see in and that has a warm feeling.
Music is an important element of the shopping experience for a few reasons. First, it helps relax customers, which in turn puts them in better moods to buy. Second, it makes the working day more enjoyable for employees. An employee is more likely to a better job of selling if he or she is satisfied. Third, it helps remind shoppers of the holidays if it is the Christmas season. The weeks leading up to Christmas are often the highest-selling for retailers, so playing Christmas music can help put customers in the holiday spirit.
How to Buy the Best Retail Display Equipment for Your Shop on eBay
It is possible to buy retail display equipment from local and online distributors of retail equipment. eBay is also a good source for retail equipment for your shop. You can buy the equipment you need by knowing how to search on the site and how to use eBay Shops.
Searching for Retail Display Equipment
You can search for retail display equipment from any eBay page with a search bar. Enter a search term, such as "mannequin", into the search bar and click the Search button. When you receive the results, choose the appropriate category to make sure the listings are related to your search term.
Using eBay Shops
The eBay Shops page is a useful resource to find distributors of retail display equipment. If you need numerous pieces of equipment, you can use eBay Shops to find a single seller to purchase from. You can enter a term, such as "retail display" into the Find Shop search bar and to see a list of the eBay Shops that sell retail display equipment.
The right retail display equipment is an important part of running a successful shop. It helps make efficient use of the space in a shop, creating maximum value for the space that is available. Good retail display equipment also entices customers to purchase good by making them more presentable and eye-catching.
Choosing the best retail display equipment for a shop can be challenging. Retailers should be familiar with the different types of display equipment, and they should determine which pieces of display equipment help them make the best use of their available space. Equipment such as slatwall, gridwall, and signs is useful for walls. Display units, mannequins, and racks are good selling tools for the floor. Ceilings should hold the right lighting and speakers to create a good selling environment in a shop. Retailers can purchase the best retail display equipment for their shops on eBay. Knowing how to use the site and which pieces of equipment to purchase goes a long way towards running a successful retail business.