Fakes On eBay - Top Tips To Keep You Safe

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Top Tips For Spotting Fakes On eBay

Auction culture has changed our world, and especially our marketplaces. But, before you take advantage of the best the web has for sale, make sure to buy wisely. The online counterfeit market is enormous, don’t get fooled into buying a counterfeit!

If you are going to bid on items in an auction, there are a few guidelines to remember:


- Read the product description carefully.
- Check the country of origin.
- Dishonest sellers will try to hide the country of origin.
- Look for key words such as "inspired by" and "replica" and common misspellings such as "fke" instead of "fake".
- Examine pictures closely - as you cannot touch, smell or taste the item, photographs are the only way of viewing the item you are buying.
- Beware of generic photographs that come from an official website that sells the item in question.
- If possible ask for detailed pictures of the item you are buying.
- Even if photographs show warranties, dust bags, receipts, remember that all of these can be faked too.

The Price

- Remember if it's too good to be true, then it normally is.
- But don't be put off by £0.99 auctions.

Seller’s Contact Information

- If the seller is advertising goods that are clearly not personal items or advertises itself as a "store" be sure to carefully inspect the contact information
- The more information, the better

Consistent Selling and High Inventories

- Be wary if a seller consistently sells the same item, especially if that item is rare or expensive.
- Be cautious if the seller has large quantities of rare or expensive items.
- High volume sellers often try to pretend to sell only a few items - check their seller's history.
- If you know a manufacturer only sells through authorised distributors ask yourself, and the seller, how an unauthorised distributor obtained the goods.


- Always read feedback from other buyers.
- Positive feedback can be fabricated, but it is harder to remove negative feedback.
- Therefore it is suggested to take a single negative comment more seriously than half a dozen positive ones.
- When dealing with high volume sellers, use 97% positive feedback as a threshold.
- Conduct a Google search to see if there are any other complaints about a seller (in blogs or other community sites for example).


- Using Paypal gives you buyer protection if anything goes wrong.
- Be cautious if a seller only accepts payment by Postal Order, Cheque or Bank Transfer.
- If necessary, request verifiable bank details and contact information.

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