I have been reading lots of posts on how shops look and how to get seen etc.The best money i ever spent was by having a Ebay Mentor they came round to my House for a fee and taught you how to list and use templates HTML etc.
With this information then when set up you can list sell similar and adjust each listing in your template therefore enhancing and speeding up your listing process.
Ebay consists of lots of rules and if you look at some shops they are being broken but dont be tempted to follow as all your listings could be suspended,and when you are building your buisness the last thing you need is to get suspended.
Also with Ebay you are not going to make money overnight its like any buisness you must keep reinvesting and checking that what you are selling is at a good price.
Famous brands are searched for most then its up to you to make your title searched for Ormiture is a good way to check what people have searched for and how you were found.
Mix up your listings if you are a new buisness to work out what works best for you Auction buy it now or best offer lots of pictures to show your customers are great.
Search the market for your products because if you dont get a good deal with suppliers you are going to struggle with profit
I Have nearly been running 3 years and still not made a penny but have reinvested for the future.
Hope this helps and if you are succesfull get back to me and help me out