How can you tell if the Nike Jordan 4's that you are about to buy online are genuine? Follow these 12 simple steps to verify the authenticity of your purchase. Always ask the seller to use the youVerify app prior to purchase. It's Smarter Selling & Safer Shopping.
Step 1: Shoe Box
New Nikes are boxed in a strong shoe box usually featuring the logo on the lid and side. Color and style of box varies according to style and year. Check the box carefully for any errors in brand logos, alignment, spelling and overall finish quality. Remember real shoe boxes can accompany fake shoes.
Step 2: Shoe Box Label
Nike retail boxes feature a label on one side detailing style name, size, colour, country of manufacture and a style number. The style number is usually 9 digits long, check that it matches the style number located on the label located inside the shoe.
Step 3: Inside Label
Inside label details vary depending on year, country of manufacture and style. Check the style number, usually 9 digits, matches that found on the box. Check that the tail of the Q in FABRIQUE starts inside the circle. Check for any spelling errors and that the stitching is straight and neat.
Step 4: Side Panel
Nike Jordan 4's will not have the trademarked swoosh on the side but rather a mesh panel. Check that the stitching around the panel is neat and even.
Step 5: Jumpman Tag
New Jordan 4 Retro's come with a clear tag with embossed Jumpman and AIR logos. Check that the quality and finish is excellent and the Jumpman logo is correctly proportioned.
Step 6: Jumpman Heel
New Jordan 4's feature an embossed Jumpman logo on the heel. The quailty and finish of the logo and the edges will be sharp and neat.
Step 7: Arch Support
Nike Jordan 4's will feature the Arch support technology. Make sure the photo provided shows the Arch support air cushion and that the air "bubble" is clear and of high quality.
Step 8: Tongue
The tongue of new Jordan 4's is in two parts. The lower section has mesh. The top section has a Jumpman label stitched to it. Check that the top edges of the tongue has rounded corners and that the tongue is clearly much longer than the actual height of the shoe.
Step 9: Tongue Logo
An upside down Air Jordan logo is located on the reverse side of the tongue of new Jordan 4's. Check that the stitching around this label is neat and even. Also note that the tongue inner is made of a different material to the outside of the tongue.
Step 10: Insole Logo
New Jordan 4's will feature the Jumpman logo on the innersole. Older models may feature the Nike logo. If the seller's does feature the Jumpman logo check the proportions of the hands, feet and ball.
Step 11: Sole
Nike Jordan 4's have a distinctive sole pattern with the Jumpman logo, always make sure they are high quality and not worn out if the shoes are new.
Step 12: Download our App
We hope that this guide helps to educate you when identifying genuine Nike Jordan 4's. To prevent you from falling victim to counterfeit goods, always ask the seller to use the youVerify app prior to purchase.
youVerify - Smarter Selling, Safer Shopping.
youVerify is a smartphone app that helps online sellers verify themselves and their products, which in turn allows online buyers to shop with more confidence - Smarter Selling, Safer Shopping.