How to Build a website - getting online

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Getting online with your own website

The first thing you need to get online is a domain name which should be carefully chosen and must be available (means no one else has already bought the domain name).  Domain names come with many tags .uk,  .com .biz and so on.  Part of your consideration is which tag you require pick .com because your site is going to be a commercial one then you run the risk of Americans calling you up in the middle of the night because .com can appear in searches just about everywhere.  Whereas .dot co dot uk  general only appear in UK searches.

Though you buy a domain which has letters in it it is actually converted into numbers which means that certain symbols may not be used, the main one being the Ampersand or "&" cannot be used in a domain name.  This becomes a problem if your business is called say John Smith & Son, you would not be allowed the & in your domain name so the best you could hope for would be johnsmithandson.whatever

Next be careful what information you enter when you register your domain name as the details will become public info to anyone who uses the whois lookup website.  You might be buying the domain whilst you are home and be tempted your own private or mobile phone number when you should enter your business number (should you have one) and the same goes for your address and email address, if its to do with work and you have different details (other than your private ones) then you should enter those details.

Now once you have bought the domain you will need to buy hosting.  Your site needs to be placed onto what are known a servers.  Just because you have built a website on your computer and you computer is connected to the web does not mean you have a live site on the web.  When you buy hosting your hosting company will normally set up an account based on your domain name for you.  They should send you the login details at the same time as you buy the hosting.

If you buy hosting at the same time or shortly after you buy the domain name then there will be a delay of up to 48 hours in which time you can do nothing with your domain this is the time it takes your domain to be registered or propagated.  You can still start building your website on you you computer or gathering content such as photos etc.

When you hosting account is set up and your domain has propagate or is fully registered the you may have to change the DNS or Designated Named Servers in order to tell the web where your site is hosted.  I always look as the DNS as being the are code of a phone number and the other numbers in the phone number as the domain name.  Your hosting company will supply you with their named servers (and they should give you at least two) these will normally start ns1 and ns2.  Once given these you should go to your account with the company you bought your domain from and click on manage domains and find the change named servers section and follow the instructions given there.  Updating named servers can take up to 24 hours to happen so this can be another delay to you getting on the web.

When building your website the most important page is your index page often referred to as the "home page", do not call it home page in your website's pages it must be index.  The web uses the index page as the main reference when considering whether to include your website in its search returns hence index page, say index.html as an example.  Why then is it called the home page, well when you build your website and have a navigation menu you would not put index.html as a link in your menu you would put "Home" and link that to your index page.  Much the same as you would put "About" and link it to your about.html page.

Once you have built your website and placed on your hosting companies server you might be tempted to think that is it all done and dusted.  If only it was that simple the web now needs to  know not only where you site is but the fact that it exists.  This can be achieved in a couple of ways, you place a link on another website to your site and the "Spiders or Robots" find and follow the link.  You will most likely do this if you in your excitement post a link to your website on social media such a facebook.  This can be a slow way of getting your website "indexed".

The other and faster way to get your site in the searches is to submit it for indexing, by this I mean asking Google, Bing etc to consider your site for inclusion in their searches (Index the Site).  You can only ask that they index your site you can never force them to do it.  Quick way to finding the submit your sites to search engines is believe or not to google it.

Having a great looking website is no guarantee to getting to the top of those all important search returns (rankings) here many factors come into play, download speed (the time you site takes to load), content, meta tags, links, keywords used (to many or to few play apart) advertising etc all play a major part in your rankings. To understand this a bit better you should understand that the world wide web was once called the information highway and was never originally set up to sell anything though it is now used to sell just about anything.  The more information your site has on it and the more user friendly it is the better it will be ranked.

You should be adding to your site constantly with plenty of "text" information the well know saying a picture paints a thousand words does not apply when it comes to the web.  Search engines cannot see what your photos or pictures are about they need text information.  And they love links to other sites.

If you would like to get yourself or your business on the web the please consider me to build a website for you see my listing on ebay  CLICK HERE  and I will help your business grow though this is never a quick process.  Having good advice in vital, many build sites take your money and leave you to it - I don't.
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