How to Distinguish an Authentic Seiko Watch From a Fake

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How can you tell if the Seiko watch that you are about to buy online is genuine? Follow these 7 simple steps to verify the authenticity of your purchase. Always ask the seller to use the youVerify app prior to purchase. It's Smarter Selling & Safer Shopping.

Step 1:  Serial Number
All modern Seiko watches have the date of manufacture contained in the 6 digit Serial number. Exceptions are pre-1970 models when the numbers were 7 digits long, and limited edition models may have a number reflecting it's piece number e.g. 90/200 meaning its the 90th of only 200 pieces. Also check that the engraving is neat, evenly spaced, aligned and features sharp edges.

Step 2: Movement & Model
The Seiko movement and model number can be found on the caseback in two sets of 4 digits joined by a dash. The first 4 are the movement calibre number, the second four are the case/model number. Also check that the engraving is neat, evenly spaced, aligned and features sharp edges.

Step 3: Movement & Dial
Seiko watches feature the movement calibre and dial code printed at the bottom of the dial near the 6 o'clock position.

Step 4: Logo
Every Seiko watch will feature the Seiko logo on the watch face (dial). Check the size and shape of the letters extremely carefully for any slight variation. 


Step 5: Instruction Booklet
If the seller photographed the instruction booklet check that any movement numbers match those found on the watch itself. Also check that the copy is aligned and evenly spaced, and that the colour is sharp. Often counterfeited photocopied booklets lose their colour and definition.


Step 6: Guarantee
New Seiko watches are accompanied by a guarantee certificate. The style and details may vary according to watch model and country. But check that all copy is aligned and evenly spaced. Remember that authentic certificates can accompany counterfeit watches.

Step 7: Download our App
We hope that this guide helps to educate you when identifying genuine Seiko watches. To prevent you from falling victim to counterfeit goods, always ask the seller to use the  youVerify app  prior to purchase.

youVerify - Smarter Selling, Safer Shopping.

youVerify is a smartphone app that helps online sellers verify themselves and their products, which in turn allows online buyers to shop with more confidence - Smarter Selling, Safer Shopping.
Serial Number
Movement & Model
Movement & Dial
Instruction Booklet
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