How to Identify Genuine Nike Air Jordan 12's

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How can you tell if the pair of Nike Jordan 12's that you are about to buy online are genuine? Follow these 13 simple steps to verify the authenticity of your purchase. Always ask the seller to use the youVerify app prior to purchase. It's Smarter Selling & Safer Shopping.

Step 1: Shoe Box
New Nikes are boxed in a strong shoe box usually featuring the logo on the lid and side. Color and style of box varies according to style and year. Check the box carefully for any errors in brand logos, alignment, spelling and overall finish. Remember real shoe boxes can accompany fake shoes.

Step 2: Box Label
Nike retail boxes feature a label on one side detailing style name, size, colour, country of manufacture and a style number. The style number is usually 9 digits long, check that it matches the style number located on the label located inside the shoe.

Step 3: Inside Label
Inside label details vary depending on year, country of manufacture and style. Check the style number, usually 9 digits, matches that found on the box. Check that the tail of the Q in FABRIQUE starts inside the circle. Check for any spelling errors and that the stitching is straight and neat.

Step 4: Jumpman Tongue
New Jordan 12's will have a Jumpman logo neatly embroided into the tongue. Check the colour of the Jumpman logo is correct for the colourway of the shoe. Check that the quality of the embroidery is tight and neat, pay attention to the proportion of the Jumpman's hands and shoe laces.

Step 5: Lace Hooks
New Jordan 12's feature metal lace hooks with Jumpman logos embossed into the metal. Check that the quality of the embossing has sharp edges and that the attachment of the lace hooks is neat with no damage to the shoe fabric where they meet.

Step 6: Insole Logo
New Jordan 12's will feature the Jumpman logo printed on the insole. Older models may feature the Nike logo. If the seller's does feature the Jumpman logo check the proportions of the hands, feet and ball. If the shoes are new make sure the logo is not worn out.

Step 7: Heel Stitching
High quality stitching can be hard to replicate. Check carefully that the stitching on the heel of the Nikes is tight, straight, evenly spaced and cleanly finished. Check the quality of the join between the sole and midsole, making sure no excessive glue marks show.

Step 8: Heel Tab
New Jordan 12's come with a Jumpman logo embroidered into a heel tab. Check the quality of the embroidery is tight and neat with no loose ends. Check the proportions of the figure's hands, feet and ball. Also make sure the colours used are correct for the colourway of the shoe.

Step 9: Sole
Nike Jordan 12's have a distinctive sole pattern with carbon fibre under the top rubber layer. Make sure the sole is high quality and not worn out if the shoes are new.

Step 10: Carbon Fibre
Nike Jordan 12's have a distinctive carbon fibre section under the sole arch. Check that the texture of the carbon fibre is visible and that it does not look like a painted on effect.

Step 11: Insole Stitching
New Jordan 12's have perfectly stitched on soles. Check that the stitching is tight, evenly spaced and neat.

Step 12: Sole Toe Logo
New Jordan 12's feature a Jumpman logo on the toe tips together with the 23 number. Make sure the debossing into the rubber is neat with sharp edges and that the colours used are correct for that shoe's colourway.

Step 13:  Download our App
We hope that this guide helps to educate you when identifying genuine Nike Jordan 5's. To prevent you from falling victim to counterfeit goods, always ask the seller to use the youVerify app prior to purchase.

youVerify - Smarter Selling, Safer Shopping.

youVerify is a smartphone app that helps online sellers verify themselves and their products, which in turn allows online buyers to shop with more confidence - Smarter Selling, Safer Shopping.
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