One gem to talk about in this short precis is the HTML capabilities within the "Item Description" of each listing. With just a little knowledge of how to use a HTML editor you can add so much more character to your auctions or listings, and it can be for FREE.
The video explains how to use a HTML editor (even overcoming some of the ebay quirks on HTML) and drop the new style "item descriptions" into your listings.
How to make great looking ebay listings
Simple, effective and more sales.
The video shows how to use a free HTML editor (Kompozer) to create your own listing templates - for free.
Now with some editors they do have some quirks to over come with ebay, but the video shows you how to overcome them (i.e. spaces are placed in front of tags - weird).
htmleditor.in/This online HTML editor is easier to use and overcomes the 'space' problem. The idea is that you can create a library of templates and make your listings look great.
I hope this helps - Gareth Kentish