How to sell Warhammer if you know nothing about it.

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This guide is aimed at people who have found themselves, somehow or another, with one or more Warhammer models to shift yet know nothing about them and (here's the important point) don't want to know either.
This is not going to make you a gaming guru overnight but hopefully this will give you the opportunity to turn a useless listing with no information into a reasonable one with enough information to attract more bidders. If you use this guide you need to understand that you will almost certainly get more/higher bids if you go out and research the models and games and list them precisely; this guide is to help those many people who really don't have time for all that but might have ten minutes to go over these checks. Please also be aware that this guide advises you on how to list the three most popular games made by Games Workshop only. These are not the only miniatures games and this guide only partially applies to other games and manufacturers.
Always try to remember that the models are used as gaming pieces (like chess pieces) and most players will normally play a specific game and in each game there will be various different sides each with their own specific theme. This means that each buyer will have some pretty specific requirements, most people are not interested in buying a mixed lot of five different sides from two different games - they probably only need pieces for one side from one game.
Work out which game the models are from. If you don't know and haven't got any packaging then the table below will be right nine times out of ten.
Warhammer  =   Square Bases, Hand Weapons (swords, axes), Bows, Animal Mounts (horses, wolves), siege style weapons
Warhammer 40,000 =  Round Bases, Hand Weapons (chainsaws), Guns, Vehicles (tanks, bikes), Artillery Pieces
Lord of The Rings =  Round Bases, Hand Weapons (swords, axes), Bows, Animal Mounts (horses, wolves), siege style weapons
Have a look at your miniatures and see if you think they look like they're all on the 'same team'. All the armies are quite stylistically different so even models which represent different types of soldier within the same army should have a lot in common. Separate them into groups based on whether you think they belong together or not.
Now go to the Games Workshop website and click on the tab for your chosen game. On the left there should be a tab which says Warhammer/Warhammer 40,000/LOTR armies. Click on it. Now on the left you should see an expanded list of all the available armies. It might take a couple of clicks but you should be able to pretty rapidly find out which army the miniatures belong to. If you have enough patience you might even be able to spot different troop types and you can add this information into the listing.
You may struggle with this, especially if the models are old; the styles do change gradually over time. Just give it a go and see what you can come up with, I really can't see it taking more than a couple of minutes but if you get really stuck you could always ask someone, post pictures on a gaming forum, search around on google for a bit or PM me on here. You don't need to know everything about the models you just need enough to the right people looking at your listing; auctions for 'Some Warhammer Models' typically do not go very well.
Start to list the models.
If you only have one model to list take a good photograph, in focus and with enough detail to let bidders see the details on the model. In the title of the auction the bidders will want to see the name of the game, the army (side) the miniature is for and if possible the type of troop the model represents. If there is space put in some information about the item condition. The title should look something like this:
Warhammer 40,000 Space Marine Scout
If you are listing more than one model then make sure the first photograph shows all of the models. If you have so many listed together that they all look like a bunch of distant specks then provide additional close up shots after. When taking close up shots group similar looking models together. Put the total number of models in the title of the auction. For a unit of the same type the listing should look like this:
Warhammer Tomb Kings Skeleton Archers x20
If you have a few different types of troops it is probably worth listing them separately even if they are from the same army (side). Remember people will be looking for specific gaming pieces which they require not just a whole bunch of random stuff. If you really do want to list it all together then make sure (as much as you can) that they are from the same army and include as much about the different troop types as possible. A good listing would look like:
Warhammer Empire Collection x80 models Crossbows, Infantry, Knights
If you are unsure of any part and just want to give up and get it listed then its ok to guess, just be honest about how sure you are. A reasonable example might look like:
Warhammer Possibly High Elf ? Warriors w. Spears x16
or even
Warhammer ? Spearmen x16
Flesh out your description a bit with a bit of extra information.
Is it metal or plastic?
Is it painted, stripped or new?
Are there bases included (the black stands the model sits on)?
Is there any packaging included?
Are there any obvious defects/missing pieces?
Finally copy and paste this into the bottom of your listing:
Thank you for dropping in! I'm afraid I don't know anything about Warhammer or miniature modelling and followed a guide to write this listing. Although I've done my best all the information I've provided should be checked against the photographs because you know what this item is and I don't. I will very happily answer questions about the item and would appreciate any information you are able to offer me. Please accept that the item is sold as seen and the models as shown in the photograph are what you will receive.
Hopefully your auction will do well and you will be happy with the result. Please be warned though not to have high expectations especially if you don't actually know what you have. Miniature models are expensive when bought new but this does not translate directly into you being able to retire on the proceeds of the auctions. Some miniatures hold their value pretty well, some go up in value but of course most go steadily down. As a general rule metal will keep a decent proportion of their value whereas plastic will plummet additionally unpainted models are generally worth more than painted ones unless the paint job is exceptional.
Most auctions which are listed clearly and honestly will reach their potential even if there is information missing. You are selling to enthusiasts; we generally know what we are looking at so as long as you provide the basics as detailed above you should have enough people view your listing to give it a fair shot. Please just remember that 'fair' does not always mean a high selling price it means that the models have been sold for roughly what they're worth - which may not be much.
Please let me know if there is anything I can do to make this guide clearer or easier for you to follow.  Because this is a collectors market there is a vast amount of information out there which could potentially be included in listings - I have tried to keep things to a bare minimum. If it's difficult to follow/apply or if you feel it is too oversimplified them please tell me. I can't fix it if I don't know it's broken.
Good luck!
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