How to spot fake Uggs...#Bzzagent

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As part of my latest #Bzzagent campaign, I have made this guide to help you identify Fake Ugg Boots.

Shopping for Ugg Boots

When buying Uggs, the first thing I would recommend is to go on to uggaustralia official website. This will then allow you to search for the store / website that are selling them, and tell you if they are Authorised retailers. 

Avoid "cheap uggs", "discounted uggs", "ugg outlets" etc...
Real UGGs are made of quality materials and quality comes with a price. If an UGG boot is selling for an absurdly too-good-to-be-true price, then that alone should serve as a warning sign that they are fake. 

Spot the Difference...
  1. UGG Australia only sells UGG boots through their flagship stores, their website UGG Australiaand authorized retailers. If you are located in the US, you may prefer to buy from Zappos or Shoes. These authorised retailers are not allowed to sell UGG products on eBay. A big percentage of UGGs being sold on eBay are fake.

  2. UGGs that say they are “Made In China” are actually the real deal. For 3 years now, real UGG boots have been manufactured by one and only one company called Deckers Outdoor Corporation. Their factory is located in China. If the label says they are made in New Zealand, Australia or in any other country by any other company, they are fake.
  3. The fur lining in real UGG boots have a rich creamy color and feel thick, fluffy, and soft. In fake ones, they are a greyish whitish color and feel thin, scraggly, and like plastic. If you have a hard time telling the difference between real and synthetic fur, one way to tell is by rubbing it. If bits and pieces come off, then that means that the fur is fake
  4. Looking at the soles is one of the quickest way to check if UGG boots are real or not. In the real ones, the soles are flexible and have a lot of give. In the fake ones, they are rigid and are very hard to bend.

  5. Real UGG boots also have 1/2-inch thick soles. Fake UGG boots have thinner soles, having only 1/4-inch thick soles at the most.
  6.  It is common knowledge that if you’re buying a pair of UGGs, the best thing to do is to get a size smaller. Real UGG boots will stretch and mold to the wearer’s feet over time. If a pair of UGGs in your real shoe size feel snug, then chances are they are fake.
  7. The UGG Australia label on the back of the heel:  The fake ones vary greatly from having bigger fonts, different stitching, and off-shade colors than that of real UGG Australia labels.

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