How to write a business essay

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Don't Panic!
Running in circles won't help you get this done.
When you are tasked with writing a paper on a business case study, there are certain things you must do before you can proceed with your assignment.

First of all, you must understand the issue at hand down to the last detail: who are the principal parties? What trends manifest themselves in the case study? What are the key terms that need exploration or illumination?

Then, of course, there are the five “Ws” and one “H” that you need to explore: who, what, when, where, why and how. In my own personal work dealing with business essays where I was either arguing a particular thesis or breaking down a case analysis, I inevitably answered the five Ws and the single H first. Once I had the specifics in place, I then started with more in-depth analysis exploring the underlying trends and phenomena that manifest themselves in the issue and why these matters might be important to people.

Your ideas
Getting something down on paper
Planning an essay is always a difficult challenge insofar as no essay ever remains precisely as it was originally planned: as new ideas surface and as new information emerges, the essay will inevitably change shape.

However, in my personal experience, the most effective way of planning an essay is to begin with a definitive question you wish to answer. Once you have your question, consult any source or person that will help you answer that question. As soon as you have done this, arrange your information in order, with the material that best answers the question at the top, the material that is least effective in this regard being at the bottom.

Once you have done this, you can use the information to create your thesis and the material that has been arranged above serves as the foundation for your essay.

With regard to the final essay, have your second most important argument at the start of the paper, then your weakest argument in the middle, and your strongest argument at the very end.


Divide and conquer
It's so much easier when you cut it down to size
Writing your business essay is much easier to tackle if you divide the writing up into sections. Create headers and sub-headers, and divide up the word count for each section so you know what you're aiming for.

The structure of any proper business essay should have the second strongest argument at the start, the weakest in the middle, and the strongest at the end.

Naturally, if you are presenting an analysis of a particular case, it is always useful to have the particulars of the matter – the who, what, when, where, why and how – outlined at the very start.

You should, long before you begin writing the paper, be asking yourself which bits of research information fit together and which do not; this will allow you to more easily move from one paragraph to the next and continuity will be assured.

Getting it right
How to write it right
When all is said and done, markers look for the following in a good business essay – as they do in all essays:

    they want a clear thesis presented at the start of the paper;
    they want logical connections to be drawn between each piece of evidence presented and the overall thesis;
    they want the paper to flow logically from one section to the next (similar statistics, arguments or data should always be placed side by side);
    and they want the facts of the case (if that is what one is doing) presented at the start of the essay’s body.

Do this, and success will surely follow.


Final checks
Even though you might be sick of the sight of it...
Checking a paper to ensure that it is as good as possible is a challenging endeavour that can take a great deal of time – but it is always worth it in the end.

In the case of empirical data – dates, figures, company statistics – it is always useful to cross-reference information with other sources that will also contain that information. A scholarly source might suggest that growth in a particular industry is three percent, but a trade journal or governing association for that industry might put growth at four percent; it is always useful to look at the most authoritative data available as a means of checking figures, and government sources are usually as good as any.

Not to be lightly dismissed, we must make mention of the fact that an excellent place to find information on corporations is a company’s financial statements – but not necessarily for the reasons you may think. While it is true that company financial reports contain very detailed and thorough accountings of a company’s financial status, the reason why they are most valued is that they are the most likely to be highly accurate: a company, by law, must scrupulously report all vagaries to do with its financial affairs in any financial statement and, while liberties are taken, filing a false statement is clearly a most dangerous practice. In any case, financial statements are much better than materials or corporate profiles one might find at Yahoo! Finance or on Google.


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