While it is possible to earn a full time living on eBay, it is a mistake to depend solely on eBay for your income. You could be using your eBay auctions to generate a huge amount of business for other products and services! Many people, however, fail to fully utilize eBay’s resources to this end.
eBay has over 100 million members, and they gained those members by continually running major marketing campaigns. Essentially, they do your marketing for you. But you have to help yourself as well. The key is to drive people to your auction page, which in turn can be used to drive traffic to your website. If you don't have a website, get one!
You can sell many different items on your website, including items that are up for auction at eBay! This is a fabulous way to earn income that does not rely on eBay auctions. You can easily accept website payments with a Paypal account, so there is no need for an expensive merchant account!
You are not allowed to include the website address of an outside website on your auctions – you are, however, perfectly welcome to place a link to your website on your eBay ‘About Me’ page. Invite your bidders and potential bidders to view your about me page, and watch the website traffic roll in!
This is the reason you will see many ebook sellers selling ebooks for 1p or 1c. Apart from increasing their feedback rating (in an underhand sort of way!), the seller should also be directing the buyer to download the digital item from their website, where they will have links to special promotions, affiliate links and the like. It doesn't take many buyers to take advantage of these offers on the website to make the cost of the 1p auction worthwhile. If you're not sure how the 1p auction works (and it's not a simple case of listing a BIN item for 1p - that'll cost too much!), there is an ebook out there called "The Secrets of the 1p Auction" which will, not surprisingly, cost you 1p. Do a search and you'll find it. By the way, I don't sell it!
So, don't rely solely on eBay for your income, but use eBay as a tool for directing traffic to your website (get one!) and see your income moving in the right direction.