Laptop launched for confused computer users
British IT experts have developed a simple, personalised laptop to help people confused by computers.
Known as ‘Alex’, the laptop features stripped-down software for email, internet access, office documents and image editing.
Users pay a subscription fee for a USB stick containing user-encrypted information, which allows them to access their own desktop and files from any Alex computer.
Newcastle-based developer, The Broadband Company, invested more than £2.5 million into the product, which it hopes will become an alternative for people frustrated by complicated Windows and Mac operating systems.
Barney Morrison-Lyons, the company's head of technology, said: "Alex is not designed as a super-computer. We're not buying into the current computer market.
Recognising the David and Goliath situation, co-founder Harry Drnec said: "We're the little guy, we know that" and co-founder Andy Hudson stressed the focus was to make using Alex a "simple and enjoyable" experience.
The UK's digital and communication sectors are growing in significance and are major contributors to the UK economy, worth over £52 billion a year.
Laptops for confused computer users
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4 July 2010
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