Plastic jewellery displays are the most affordable, convenient, and attractive way to display jewellery. They are strong and durable, and stand up to use for many years, unlike many fabric displays. They are lighter and more affordable than wooden displays. In addition, there are many types of plastic displays that not only display jewellery, but are used as packaging when the item is bought as well. Every kind of jewellery, from bangles to earrings, has different display options.
There are plastic displays in every shape and size that can be used together to create a stunning showcase of jewellery. The magic of a good jewellery display lies in it's ability to draw attention to the jewellery and away from the environment. Jewellers, as well as those who sell fine or costume jewellery, need to know how to present their wares using jewellery displays. This means knowing the four basic types of displays and the different display options for each kind of jewellery.
Four Types of Jewellery Displays
There are four basic types of jewellery displays and each one has a specific use. Each type of display takes a slightly different size and shape depending on the kind of jewellery it is intended for, but the overall type is the same. They are also available on a range of materials, although plastic is usually the most affordable.
Cards are small rectangular pieces of plastic used to mount small items like earrings and pendants. They are usually sold with the item and replaced in bulk. The alternative to plastic is cardstock, but plastic is more durable. Cards can be hung on a rack, but do not stand on their own.
A stand can be used for absolutely any type of jewellery, although each type has a special stand design. Stands, as their name implies, are meant to stand on their own, making them great countertop displays.
A box is a combination display and package. It is used to showcase an item, but serves to protect it as well once it is sold. Boxes are generally necessary for fine jewellery, while cards are more popular for costume jewellery.
A case is a large clear acrylic stand with several shelves. Most cases are designed to stand on the ground, although some smaller cases are made for countertops. Cases are large and may require additional materials, like cards or boxes, in order to properly organise a display.
Display Options for Different Jewellery Types
Every jewellery type can be displayed with a few different display models. When the correct display is used, the display itself blends into the background, and the jewellery is seen in the best light possible. On the other hand, using a less than ideal display detracts from the overall look of the jewellery. For example, using a case with earring cards to display earrings instead of a special earring stand, may be distracting to the eye and thus deemed unprofessional. Some tips are useful in knowing how to present each type of jewellery.
Displays for Beads and Charms
Bead and charm displays need small compartments to keep different models separate. For this reason, the most common display is a plastic storage box with many small compartments. They may also be called 'cases' because they are often made of clear plastic, and allow one to see the items inside through the cover. When the display needs to look more professional, black trays with compartments can be used inside a drawer.
There are cards as well as stands and boxes, made specifically for bracelet displays. Cards for bracelets are generally the kind that are passed through the bracelet and then folded and stapled. These are used for costume jewellery that needs to be hung on racks.
Plastic Stands for Fine Bracelets
Fine bracelets are displayed on stands and boxes. The jewellery 'tree' is a novelty stand that can be used to display bracelets that are hung from various 'branches' of the tree. Plastic or resin hand-shaped stands are also a popular way to display bracelets. These stands can be used to display another type of jewellery at the same time, like rings. A hand-shaped display is an excellent way to show a set of pieces like a bracelet with a matching ring. On the other hand, when a number of similarly sized bracelets or bangles need to be displayed, a horizontal bar display is usually preferred.
Displays for Brooches and Pins
Brooches and pins can be displayed using any display made for earrings, but the problem is making it clear at first glance that the item is a brooch and not an earring. Tiered flat display stands are often used for this reason since the back of the brooch or pin is exposed. When it is not necessary to make it clear that they are not earrings, earring cards can be used with good effect.
Cards are the most common display method for earrings since they make it easy to keep earrings together while maintaining their portability. Fine earrings need special boxes. Both fine and costume earrings can be displayed on vertical stands. There are many designs but the most basic one is a sheet of plastic with holes in sets of two. These are excellent for studs or different sizes of earrings which the customer might want to compare closely. Revolving stands are also available, and are quite useful when a large number or earrings must be displayed in a small space.
Of all jewellery types, necklaces need the most space to display properly. One common option is the universal jewellery display tray. This is a plastic tray, often covered with a velvety fabric in a dark colour, that is ideal as a backdrop for silver and gold necklaces. Brightly coloured gemstones may also be seen on a dark backdrop, but dark stones like garnets are better displayed against a clear or light-coloured background.
Displays for Fine Necklaces
The most common display for fine necklaces is the bust display. These are best used to highlight a special necklace that acts as a focal point in the shop. While novelty stands are also available for necklaces, care must be taken so that attention is not diverted away from the jewellery on display.
There are specially made pendant display trays on the market with compartments for each pendant. However, the most common way to display a pendant is on a plain necklace. All the displays used for necklaces can also be used to display pendants. Another creative idea is to use a hand display that is generally used for rings and bracelets. When the palm is facing upward, the necklace is typically hooked around the fingers so that the pendant lies in the palm of the hand, thus drawing attention to the pendant and away from the chain.
The main display made for costume rings is the ring display tray or case. These are plastic trays with velvet fabric and foam, into which rings of all shapes and sizes can fit. The advantages of the tray are portability, and space efficiency. Novelty stands are also available but usually hold far fewer rings. For example, jewellery trees, hand displays, and plastic cones are all used to display just a few rings at a time.
While they are similar to bracelets, watches need special support so that the weight of the watch face does not swing downward when hung on a display. For this reason, trays and boxes are the most common display methods for watches.
How to Buy a Plastic Jewellery Display on eBay
eBay is a great place to find plastic jewellery displays because of the wide selection of designs available, and the search functions which make it easy to find the display needed. There are also many sellers who offer discounts for bulk purchases, making it more affordable to buy displays like earring cards that need to be replaced. To find displays on eBay, just go to any eBay page and enter the keyword 'plastic jewellery display' in the search box. Then choose from the appropriate search criteria to refine the search to find the specific type of display you need.
Top-Rated Sellers on eBay
Using the search criteria to refine the search to eBay's Top-Rated Sellers is also an excellent idea. These are sellers with a history of excellent customer service. Top-Rated Sellers have an award icon that appears on their listings as well as next to their names. Always read the entire listing carefully and feel free to ask the seller any questions you might have.
Plastic jewellery displays are attractive and affordable ways to display jewellery in a storefront. However, it may not be as easy as it seems to put together an attractive display. There are four basic kinds of displays: cards, stands, boxes, and cases. These have to be used in the right way to achieve an uncluttered presentation of a large amount of jewellery. Costume jewellery and fine jewellery are displayed in very different ways. The focus with costume jewellery is displaying hundreds of models in a small space. With fine jewellery, the focus is on displaying a few choice pieces in an attractive way. There are plastic displays for both purposes.
Cards are used for costume jewellery, while boxes are generally for fine jewellery. There are however, a number of stand and cases intended for almost any purpose. By learning how to use a plastic jewellery display most effectively, jewellery shops and collectors alike can create beautiful presentations that will have customers and visitors marvelling. All kinds of plastic jewellery displays can be found on eBay easily and at competitive prices.