One of the most effective ways to sell products in a retail environment is to create eye-catching displays to highlight the items. These displays attract customers' attention and persuade them to buy. Despite the wealth of information available and the widespread use of advertisements, 70 percent of purchasing decisions are still made in the retail environment, which means that what customers encounter in the shop affects their choices. Good displays make it easier for them to gather the information that they need more efficiently.
A well designed retail display can increase sales by up to 54 percent; with lights and moving elements, sales can increase by up to 107 percent. However, to create eye-catching displays requires a bit of thought and planning, as well as the right equipment. From display cases to lighting, these elements must be combined in a creative and intelligent way to maximise profits. A great place to shop for a variety of retail display equipment is the online marketplace eBay, which offers a large selection of business and industrial supplies.
Types of Retail Display Equipment
Retailers have a wide variety of display equipment to choose from, including shelving units, display cases, literature holders, and poster displays. The right equipment depends to a large degree on the products sold and the environment that the shop creates. For example, glass is great for luxury goods, wood has a rustic charm, and metal can have either a utilitarian or modern look.
Shelving units can be made from materials, including glass, wood, acrylic, wire, and mesh, and come in a range of shapes and sizes. Depending on the unit, you may be able to adjust the height of the shelves. Stackable cubes are a good way to create custom shapes in a display.
Slatwalls can be used to line a wall, or they can be used on a gondola. Slatwall pane ls come in a variety of colours, including natural wood finishes; bright, bold hues; and black or white. Slatwalls can be used to place shelving, hooks, baskets, and other display products.
Display Cases and Cabinets
Display cases and cabinets are great for showcasing merchandise and they come in a variety of sizes. They include floor standing, wall-mounted, and countertop models to suit the amount of space available in a shop. In addition, floor standing models may be designed to fit into a corner, revolve, or stay stationary. Display cases and cabinets can be open fronted to allow shoppers easy access to products, or closed and locked to restrict access only to authorised employees. Most are a combination of glass shelving and wood or metal trim. Some models are made from acrylic for greater durability. Many wooden varieties have a slatwall design to hang products from hooks.
Display counters are another great way to maximise space by allowing the shop owner to display goods securely while still having a workable counter space. Display counters can be made from metal or wood with glass elements. They can have a single level for display or multiple levels. Some counters can even be designed for corner spaces.
Literature holders are a great way to display a variety of items, from brochures and flyers to books, magazines, newspapers, and greeting cards. Some of these holders can display DVDs. Choose from floor standing or countertop models. There are revolving options in both categories. Many are made from wire or acrylic and some can fold away to minimise the space when not in use.
Poster and Information Displays
Also look for poster and information displays to highlight specials offers, sales, or product information. These take a variety of forms, from contemporary S-shaped and C-shaped sign displays to classic A-shaped or straight designs. Choose wall-mounted poster displays to create an interesting focal point on a blank wall, or window hanging options to attract attention to the shop from passers-by. Chalkboards and whiteboards are a great way to communicate a message to shoppers, and they are reusable.
Point of Sale and Other Display Equipment
Sometimes its the little details that make a display eye-catching. Beyond major investments such as shelving, look for smaller point of sale and miscellaneous display equipment. This can include small containers, boxes, and trays to place next to the queuing area, as well as display plinths, steps or blocks, and risers. These can be used to elevate a single product or select a few products to make them stand out. Look for specialised equipment to hold impulse buys near the till, such as sunglasses or jewellery. These display options provide greater flexibility in arranging products and can prevent clutter in a space.
Creating an Eye-Catching Display
There is no one way to make a stunning retail display. It depends on the environment of the shop, the product being showcased, and to some extent personal taste. Nevertheless, there are a few guidelines to follow.
Choose Retail Display Products Wisely
First, decide what products will be a part of the display. New arrivals and sale items are great choices, as are seasonal or holiday items. For a new or sale item, consider placing some complimentary products around it. Know who these products will appeal to and design the display around that demographic. For example, younger customers may prefer bright colours, whereas those purchasing luxury goods may expect a sophisticated and elegant display.
Select the Right Location for Retail Display Equipment
Decide where to place the display. Window displays are a great way to attract attention from passers-by, whether driving or travelling on foot. Make the most of shelving by using end of aisle units and creating special displays on them. The lack of competing products and alternatives to choose from make the offer placed on an end of aisle unit clear and appealing. Open spaces can be filled with inviting displays, and shop owners can capitalise on consumer behaviour by creating displays of impulse items near the tills. Account for all viewing angles when creating a display, because not all shoppers approach it head-on.
Create a Focal Point
With every product arranged neatly and symmetrically, nothing will stand out. A display needs an attention grabbing focal point, which should be the main product to be sold, or perhaps the most profitable. Structure the display to guide the human eye through the rest of it. Use elevated or offset products, colours, and signs to guide the eye through the display. However, maintain a sense of neatness to avoid confusing the customer.
Using lines, whether horizontal or vertical, can help to maintain the feeling of order. Likewise, maintain a sense of balance by placing heavier objects below lighter ones and distributing products evenly on both sides. Finally, remember to place major items at eye level where they will be seen most often. Products for children should be set at a lower level.
Make the Most of Lighting
Retail lighting is essential to creating a display, so it is worth investing in some equipment. Lighting can be added to display cabinets and counters to provide proper illumination, as well as to shelving to prevent shadows from one shelf darkening another. Lighting is about much more than just ensuring the products are viewable. Lights need to be positioned correctly for maximum impact. There are display lights that can be placed on the floor or hung from the ceiling for a spotlight effect. For ceiling lights, look for the ability to adjust the angle.
In general, never place a light directly above a product or display, because this can create unattractive shadows. Instead, place lighting to the front and slightly off to the side. This helps to create a three-dimensional effect. For this reason, adjustable lighting for large displays is critical; it gives the shop owner the ability to move and customise displays.
Buying Retail Display Equipment on eBay
eBay is a great source for business and industrial supplies, including retail display equipment. Locating products is as easy as entering a keyword, such as "retail display". You can be as general or as specific as you like in your search; broader searches may yield more products, but precise keywords can expedite your search. After searching, filter your results by product features and use the various filters, such as price and condition, to find exactly what you want.
Tips for Starting on eBay
If you have never shopped on eBay before, take a moment to register for an account. This can help the checkout process later. Also, logging into your account before you search has a variety of other benefits. For example, you can save searches and sellers so that you can refer to them later. You can also manage your communication with other eBay members and adjust your account settings. The eBay Help Centre has a variety of resources to help you make the most of your shopping experience; it walks you through how to register, choosing a payment method, and buying basics, among other topics.
Retail display equipment should be more than just functional. It should allow shop owners to create eye-catching displays that convert to sales, and in turn, greater revenues. Some of the most basic display equipment are shelving units, slatwall panels, and wire grids. However, display cases and counters are also a great way to showcase products. They come in a variety of sizes and finishes to suit any retail space, and closed, lockable models provide security for high value products. Literature holders are great for paper products. Sign holders can display posters and other information.
Look for point of sale and miscellaneous display equipment such as trays and wicker baskets to encourage impulse buys at the till. Finally, always bear in mind a few basic design tips when creating a display: choose appropriate products and design the display for their target demographic, select a suitable location, create a focal point, and make the most of lighting. Whenever shop owners need retail display equipment to create eye-catching displays that convert to sales they can always visit eBay for great prices and a wide selection of products.