The infamous Sony Playstation 3 is BRILLIANT
there are only a couple of sure fire ways to get a hold of it!!
1) buy one from a shop
2)complete a site like http://freeway.2tunes.com
finding the right shop to purchase from will be very difficult. we all know from the xbox360 release that machines were promised to several shops and the demand far outweighed the supply.
the second option has become a very viable solution, these sites get their PS3 directly from the supplier, so they are able to secure machines that would normally be going to the shops that have sold out. but the suppliers have an obligation to supply to the site first as they are purchased on a wholesale basis.
so it seems that although you may not think this option is very easy, it will be the quickest and easiest method of securing your PS3 for the release date.