The Definitive Guide to Buying Used Display Equipment on eBay

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The Definitive Guide to Buying Used Display Equipment on eBay

In order for shops to show off of their products to best effect, they have to use display cases or shelving. These are designed to showcase the individual items, making the shop look more attractive and organized. How a buyer views the products makes an impression on their overall first impression. In addition to this, if the displays are set up well, they keep the products grouped together in a way that makes the shopping experience easier for the buyer. If all of the items were mixed in with each other or just placed in large bins, it would be difficult for people to find anything.

Using display equipment is more involved than it may sound, though. Certain displays are best used for specific products, and there are many kinds of displays to choose from. Their size, shape, material, and style make a big difference. Jewellery is a good example of this. If it was just placed on shelves it would not look attractive. The jewellery has to be hung up on hooks in order to be seen and not get tangled. However, with the proper knowledge about display equipment, anyone can choose the best displays for their products and shop.

Display Equipment Categories

There are four main categories of display cases to choose from that vary in size and function. They should be chosen according to the type of product that will be displayed as well as the amount of room that is available in the shop. Within each category, there are several types of cases, and several types of construction materials. The most common materials are acrylic, metal, wood, wire, and cardboard. Acrylic is popular for the small to medium sized displays because they are cheap and clear so they do not obstruct the view of any display items. Metal is usually used for large displays when durability is important. Wood is expensive, but offers its own elegance, and cardboard is inexpensive, but not durable or as aesthetically pleasing.

Permanent and Attached Display Equipment

Permanent display equipment is installed in the shop and stays in place. For example, shelving is attached to the wall as well as some racks, end caps, and wall mounts. They are useful for shops that have a lot of merchandise and need as much space as possible.

Types of Permanent Display Equipment

Description

Cabinets

Can be built into the wall to prevent theft; may be made entirely of see-through acrylic, or just the sliding front doors may be see-through; can come with or without a lock

Slatwall

A series of slats attached to the wall, which allows shelving and hooks to be hung anywhere on the wall and arranged however the owner wants; the attachments themselves are not permanent, but the slats are

Shelving

Can be built in to maximise the wall space and provide as much display room as possible; is difficult to rearrange if needed

TV Mounts

Special mount which enables shops to keep a television that advertises their goods to the customers; also used by electronics shops to sell their TVs.

Some built in units are a little more expensive because they have to be made in custom sizes. However, they have a reduced risk of theft and they are less likely to be broken by a customer.

Standing Display Equipment

Freestanding equipment sits on the retail floor and can be moved around at any time. Unlike the permanent fixtures there are more kinds of freestanding equipment from general shelving to specialised cases that are designed to showcase certain items.

Types of Standing Displays

Description

Bins

Over-sized buckets that can hold a large quantity of items; since it is difficult for customers to sort through the items, bins should contain only one type of product

Bookcases

Narrow shelving designed specifically to display books in the best way; may be one-sided, two-sided, four-sided, or rotating

Bucket Stands

A frame that holds several small buckets; each bucket should hold one type of product, while the frame may hold several related product; for example, one bucket may have apples in it, while the next has bananas

CD and DVD Stands

Vary greatly in size, style, and construction; some cases are large and several feet long, while others only hold around two different products; usually made of metal, plastic, or cardboard

Glasses Stands

Stands with specially designed hooks to hold each pair of glasses; usually rotating displays which have mirrors at the top that people can use

Jewellery Stands

Displays with rows of hooks to hang necklaces, earrings, and other items; usually they rotate so people can see all four sides of the display by turning it

Magazine Stands

Come in a wide range of styles and sizes; typically, large ones are deep and hold a lot of magazines, these are very heavy and sometimes considered to be permanent fixtures; small stands are tall, narrow, and only hold a few of each magazine

Standing display cases are convenient because they can be placed anywhere and they easily fill up the space in the store. Depending on the size, they may also be cheaper than many of the built-in display equipment.

Countertop Display Equipment

These displays are smaller and they go on top of counters, tables, or shelving. They do not hold as many items, but they are good for showing off smaller products and promoting things by the cash register to encourage an additional purchase.

Types of Countertop Display Equipment

Description

Baskets

Great for holding a large quantity of smaller items such as sweets

Glasses Stands

Countertop glasses stands usually hold around five to 10 glasses

Leaflet Holder

Made from wire, acrylic, or cardboard and used as a display board that holds several different leaflets

Jewellery Displays

Come in several different types of countertop stands; some with hooks for necklaces, others hold a single necklace; there are also rods designed to display a bunch of bracelets

Single Magazine Holder

These display one magazine and can hold four to six examples

Small Bins

Like the baskets, small bins can be used on the counter to display beads, sweets, or other items

Step Shelves

These look like a mini set of stairs and are built to display small products on step

Countertop displays are what add character and dimension to the space. They are usually designed to look more unique than the other displays. Often people use them on the regular shelves to give the area a decorative touch and break up the space.

Kiosk Display Equipment

Kiosk displays can come in and size or style. They are specialised to promote a specific item or brand. Often they are made out of cardboard because they are thrown away when the promotion is over.

Find Display Equipment on eBay

Purchasing all of the display cases and stands can add up in cost, which makes it hard to open up a new shop. However, they cannot be overlooked so it is important to find them at the best possible prices. One way to do this is to purchased used display equipment. Granted, this is difficult to do because these do not usually show up at garage sales or second hand shops. However, eBay is a website that people can go to and find hundreds used items from sellers all over the world. It may seem strange to buy the larger items online, but the website gives you the ability to sort the listings based on the location. This means that you can find items being sold near you that you can pick up without paying the postage.

To find the display cases, use the search bar to bring up a list of the items. For example, you can type "jewellery display stand" or "sunglasses display stand". After you have brought up the list, customise the search criteria by entering your price range and selecting to only view used items. You can also click on the "Sort by" drop down box and sort the list based on price or distance.

Conclusion

The layout and organisation of a shop makes a huge difference in how successful it is. In fact, it has been proven that how a product is displayed will influence how the shopper is drawn to it. When people walk into the shop, everything should be organized and displayed in an appealing way to draw the customer in.

Displays are designed to showcase items and create more appeal. By increasing the appeal of the products, shop owners are also increasing their chances of making a sale. To create more appeal, the equipment needs to be evenly spaced apart with adequate room for several customers to walk between the displays at one time. A crowded shop feels overwhelming and causes stress, and customers are more likely to leave sooner if they do not enjoy the shopping experience. In addition to this, the products also need to be spaced out so that customers can see each individual item. With the right display cases, shop owners can create appeal and drive sales by separating products and drawing attention to them.

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