What's the difference between perfume and cologne?

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When designing a perfume or cologne, perfumery is not able to design a fragrance that can appeal to all. Therefore, there is still a thin line drawn across fragrances designed for women and for men. In order to appeal to the feminine crowds , feminine fragrance are normally stronger and lady like that are often floral or fruity in nature. Cologne is often the lighter version of perfume and in order to be appealing to the men, they are made more musky and masculine. Fragrances for women normally come as perfume, eau de parfum, eau de toilette and rarely the eau de cologne. For the men, fragrance product normally comes as perfume pour homme, cologne, after-shave and splash.

Hence, the reason why most sites use the expression perfume and cologne to differentiate between women and men fragrances, for instance Lovely Perfume by Sarah Jessica Parker and Nautica Blue Cologne by Nautica.
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