X Factors to Consider When Buying a Concealer

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X Factors to Consider When Buying a Concealer

What is Concealer?

Concealer is a tinted cosmetic product which is applied to the skin to hide blemishes and flaws, such as under-eye circles or thread veins. There is a wide range of different concealer formulations available, such as light reflecting concealer for use under the eyes, and medicated concealer, which help to heal blemishes whilst it conceals them.

Used in conjunction with foundation or tinted moisturiser, concealer helps to create the illusion of a flawless complexion, and many new brands of concealer often contain ingredients that not only enhance the look of skin but protect and perfect it too. For example, soothing Aloe Vera can be found in many concealers designed to tackle acne and spots, reducing redness and eliminating irritation. By shopping online on websites such as eBay, the right type of concealer is easy to find at an affordable price.

How to Apply Concealer

There are various methods of applying concealer.



Apply directly from stick or concealer wand then blending with fingers

By applying directly from the stick or wand and blending as required, a smooth finish is achieved and it is easy to build up coverage – however for those with acne prone skin, touching the skin with fingers could spread bacteria.

Apply with a small concealer brush

Cream concealers or those in a palette can be applied with a brush (stick and wand concealers can be blended using a brush also). A concealer brush is used by professional make-up artists and the small size is ideal for blending to a flawless finish.

Apply with a cosmetic sponge

Whilst these are normally used to apply and blend foundation, they can also be used to apply concealer and it is best to use a slightly damp sponge, which will help with blending whilst avoiding dry, flaky skin.

Concealer Formulations

Choosing the correct formulation of concealer depends on skin type as well as the area to be concealed.

  • Stick concealer – Hide the Blemish by Rimmel is one of the best-selling stick concealers. These can be found online on websites such as eBay for a very reasonable price. Stick concealers are often the most affordable type of concealer. They are ideal for covering spots and redness but not so great for those with dry, flaky patches as the formulation can enhance this.
  • Liquid concealer – this comes in a tube with a wand and can be applied directly to the skin or onto a concealer brush. Creamier than stick concealer, it is ideal for those with dry patches of skin or anyone suffering from acne, as it provides a higher level of coverage.
  • Cream concealer – Make-up Forever’s range of cream concealers are incredibly popular for those with acne prone skin or redness due to their high level of pigment and superior coverage. Cream concealer comes in a pot, palette or tube and is usually applied to the skin using a concealer brush. This type of concealer is favoured by make-up artists. Laura Mercier Secret Camouflage is a popular cream concealer that can be found online on websites like eBay.
  • Light reflecting concealer – Yves Saint Laurent Touch Eclat is the world’s most popular light reflective concealer. This type of concealer is used for under eye circles or to reflect light anywhere it is needed, such as around the nose, eyes and mouth. This is not recommended for use on spots and blemishes.
  • Powder concealer – In recent years ‘mineral’ make-up has become popular, with powder foundations and concealers becoming an instant hit with hundreds of women. Applied to the skin using a brush then buffed into the area to provide a medium level of coverage, powder concealer is not ideal for dry, flaky skin as the formulation and buffing method of application can exacerbate flakes. Special brushes for mineral make-up can be purchased on websites such as eBay.
  • Coloured concealer – concealers are available in a range of shades to suit all skin tones, but to conceal specific problem areas of skin there are coloured concealers available. Pink, yellow and green concealers all address specific problems. Green counteracts redness, yellow is used to hide purple discolouration such as bruises or dark circles, and pink concealer lifts sallow, tired skin. These are usually used underneath a flesh tone concealer and foundation.

Concealer for Problem Skin

Problem skin covers a range of issues, from dry, flaky skin to excessive oiliness, acne and rosacea (facial redness). Many women suffer from one of these problems at some point in their lives and for many people it is an on-going battle to maintain the appearance of ‘normal’ skin. By using a concealer which is specifically designed to address the problem in question, women can achieve a perfect complexion. Many concealers designed to tackle problem skin can be found on eBay.

Acne Prone Skin

Acne prone skin requires the use of non-comedogenic products. These products are usually oil-free so they don’t block the pores, which could lead to irritation, redness and further breakouts. Acne prone skin should be treated gently, and as well as using a gentle skin care regime, it is important to choose the right concealer and foundation to avoid exacerbating the problem.

Make-up Forever Full Cover Concealer is a popular choice for many women looking to hide severe acne. It has a creamy formula with a high level of pigment, which means that very little product is required and coverage can be built up to suit the individual. Although Make-up Forever’s range is fairly expensive, it is easy to find their concealer at an affordable price on eBay. Other concealers that are suitable for acne prone skin include Laura Mercier’s range and special medicated concealers, many of which contain either antiseptic Tea Tree or Witch Hazel, designed to gently tackle the acne whilst concealing.


Facial redness or Rosacea is a problem for hundreds of women across the globe. By using skin care products and make-up which contains soothing ingredients, the root cause of redness can be tackled. Aloe Vera Gel can be applied to skin to soothe and calm red patches, and green concealer is often used to tone down red in the skin before applying foundation. When using green concealer, it is important to start with a very small amount of product. Covering the whole face with green concealer could look very strange.

When blended into the skin, redness is reduced and skin toned make-up can then be applied on top. Some of the leading designer brands such as Lancôme include soothing ingredients in their concealers and foundations that are specifically designed for sore, itchy and red skin. Their Effacernes Concealer contains UVA and UVB sunscreen as well as honey and Chamomile, proven to moisturise and soothe skin and is available for an affordable price on eBay.

Choosing the Perfect Concealer

There is no such thing as the ‘perfect’ concealer. When shopping for concealer a number of factors come into play, such as skin tone, skin type, budget and formulation desired. Those with fair to medium skin will find it easier to shop for concealer, as there are a wide range of brands and shades available on websites such as eBay. Darker skinned women may struggle to find a concealer that complements their complexion and does not look ‘chalky’. In this instance turning to a professional brand such as Laura Mercier or Bobbi Brown may be the answer, and it is often possible to find sample pots of these cosmetics on eBay and other websites.

10 Factors to Consider When Buying a Concealer

When buying a concealer, there are several factors to consider, and all are important in order to find the perfect product. Here are ten factors to consider when shopping for a concealer online.


Why consider this?

Skin type

Skin type is vital when it comes to choosing concealer. Those with dry skin should opt for a cream or liquid formulation which will moisturise skin and cover flakiness. Stick concealers are ideal for youthful skin which is oily or normal and provide a medium level of coverage. Those with very oily skin should opt for powder make-up such as Bare Escentuals.

Skin tone

Concealer should be one shade lighter than natural skin tone and should be invisible once blended, providing the appearance of perfect skin. A wide range of shades can be found when shopping online, on websites such as eBay.


Cream, liquid, stick, powder or light reflecting – there are many different types of formulation and each is suitable for a different skin type.


Those with more to spend can invest in a designer or professional concealer (often a palette is popular), whereas those with limited budget should stick to high street brands. Stick concealers are often the most affordable.

Area to be concealed/purpose of use

Will the concealer be used to hide spots, redness, scars or under eye circles/discolouration?

Designer or High Street

Whether to purchase a designer concealer or high street brand will depend on budget as well as the importance of packaging to the individual. Many designer brands such as Benefit can be found on websites such as eBay, for a discounted price.


Designer concealers will often have more elegant packaging, but this is down to the individual taste of the buyer.

Method of application desired

Cream concealer, powder concealer and palettes will require the purchase of a concealer brush for application, whereas wand and stick concealers can be applied directly to the skin.

Foundation which will be used

It is important to consider which foundation will be used with the concealer – many women buy their concealer and foundation from the same product range.

How to Buy Concealer on eBay

The easiest way to buy Concealer online is to explore eBay. Just visit eBay and go to the drop-down menu of categories on the left-hand side of the page next to the main eBay logo. Select Health and Beauty and this will open up a list of sub-categories. Go to Make-up & Tools and select Concealers from the menu.

There are many different brands, formulations and colours of concealer to choose from, and searches can be narrowed using a certain term if looking for something specific. Just type the words related to the search, such as ‘High Coverage Concealer’ into the main search box. For further tips on how to search eBay, go to the Search Tips page.


When buying a concealer there are many factors to consider ensuring the perfect complexion is achieved. By shopping online, a wider range of products, formulations and shades can be found, often at much more affordable prices than on the high street.

Concealer is an essential cosmetic for all women as it helps to camouflage imperfections, helping women to feel more confident and beautiful. In conjunction with foundation, concealer is one of the best-selling cosmetics on the market. It is important to spend time trying different shades and formulations to find the perfect concealer, and by purchasing sample pots online, it is easy to try out a specific brand before committing to buying the full-price product.

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