A simple and clever social network marketing strategy to build your eBay business is to use status updates to post links to your eBay items on social networking sites such as twitter, linkedIn and facebook.
“A friendship founded on business is a good deal better than a business founded on friendship.” John D. Rockefeller
How to approach a social media marketing campaign using eBay and twitter as an example
- Track & Report
- Advertise successes
Personalise your messages
No one likes a social message to be pure sales so rewrite “Hey I love the new XXXXX” its on special offer right now HERE!...”.
Try to alter the message to read something more like “Saw this and thought of you...”.
People are inquisitive and if you make it seem interesting to them personally then they are more likely to click through
Make the message relevant to your customers and prospects
Open more than one account with your social network, one for personal contact and the other for customers and prospects.
Schedule your messages
No one likes spam so limit the amount of messages you send in one go.
Don’t send the same message out more than once every couple of hours.
Time your messages with on-line events such as other PR activity or wider ranging events such as sports or political events depending on the items for sale.
Send messages whilst you sleep to encourage continual activity on your account .
SEO optimise your messages
Employ the use of hashtags to encourage generic searches for an audience outside your social network who may be searching for similar items.
Ensure your message is not only found in the social network of choice but also in google searches. The more specific the detail, the ore likely someone will find it.
Use URL shortening to limit space wastage, as with many sites you may only have 140 characters to use for your message so use them wisely
Track and Report
Use services to track click through rates to see where and when your messages are performing for your target audience
Adjust your trading strategies based on the reports to ensure you are getting the best return for your marketing.
Use social networks to advertise other messages as well as sales messages, for example successful trades, great customers, new offers, personal news.
You should aim to engage your clients and prospects to ensure that they relate to you as a seller and as a person, after all this is social business networking.
Technologies to use
There are free services and paid for sites and applications that provide various functions you can use to enjoy a successful Social media marketing campaign and build your eBay business, use URL shortening services and generic twitter clients with tracking and reporting functions.
- Here are the 10 core ideas you should be thinking of when considering a Social eCommerce strategy for your eBay business.
- Build customer relationships and build consumer confidence.
- Invite people to take part in forum and group discussions for their particular market sector.
- Let customers know who you are and let your personality shine through. People want to do business with people, not a trading platform.
- Ask for testimonials in the form of, Videos,Photos, Blog Posts, Tips & Tricks
- Start sharing how other people are using your product or service in ways you have never imagined.
- Ensure your sites have the same look and feel: from blog, forum, twitter, flickr, youtube and your main site pages the user experience and branding should always be the same.
- Learn about your customers and engage them in questionnaires. Customers want to buy into you as well as the products.
- Remember the 4 P’s of marketing success- The right product in the right place at the right price to the right people (in the right packaging and part of the right promotion) – I always believed there were 6 P’s
- Constantly change according to your customers needs. A business grows to take into account changing customer trends. If you don’t know what your customers want then how can you change your business to suit them?
- Make existing customers feel special with tailored offers and early releases. Always give them something unexpected and then customers will become your own sales team.
- Social media is a two way conversation – engage your customers with more than just a product, create a buzz about who you are and why buying from you matters.
Good luck and happy fflapping