Well, not quite. I've been using batteries for many years, including, some years ago, testing batteries for the defence industry. Basically you get what you par for - buy cheap, buy twice. I've been using Duracell batteries for q long time and every time I use another brand (sometimes through necessity if I'm in a rush) I am usually disappointed. Yes, there are some that hold their own with Duracell, but in general you're looking at around the same price too, so any opportunity to buy a slightly less than the shop shelf price is worth taking advantage of. I've bought a few of the Industrial Duracell cells now and haven't been let down.
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