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A Master Class in Brand Planning: The Timeless Works of Stephen... Hardback Book
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eBay item number:143883862099
Item specifics
- Condition
- Title
- A Master Class in Brand Planning: The Timeless Works of Stephe...
- Book Title
- A Master Class in Brand Planning: The Timeless Works of Stephe...
- ISBN
- 0470517913
- EAN
- 9780470517918
- Binding
- Hardback
- Date of Publication
- 20071026
- Release Title
- A Master Class in Brand Planning: The Timeless Works of Stephe...
- Artist
- various
- Brand
- N/A
- Colour
- N/A
- Publication Year
- 2007
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- A Master Class in Brand Planning: the Timeless Works of Stephen King
- Item Height
- 250mm
- Publisher
- John Wiley & Sons INC International Concepts
- Item Width
- 171mm
- Subject
- Marketing
- Item Weight
- 844g
- Number of Pages
- 396 Pages
About this product
Product Information
In 1988, on Stephen King?s retirement JWT published ?The King Papers? a small collection of Stephen King?s published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 20-25 of Stephen King?s most important articles, each one introduced by a known and respected practitioner who, in turn, describes the relevance of the particular original idea to the communications environment of today. The worth of this material is that, although the context in which the original papers were written is different, the principles themselves are appropriate to marketing communications in today?s more complex media environment. The book will serve as a valuable reference book for today?s practitioners, as well as a unique source of sophisticated, contemporary thinking.
Product Identifiers
Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9780470517918
eBay Product ID (ePID)
91537428
Product Key Features
Publication Name
A Master Class in Brand Planning: the Timeless Works of Stephen King
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2007
Type
Textbook
Number of Pages
396 Pages
Dimensions
Item Height
250mm
Item Width
171mm
Item Weight
844g
Additional Product Features
Country/Region of Manufacture
United States
Editor
Merry Baskin, Judie Lannon
Item description from the seller
Business seller information
WORLD OF BOOKS LIMITED
Debbie Nicholl
Mulberry House
Woods Way
Goring-by-sea
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BN12 4QY
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- EL 996857788
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- FR 27823676960
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