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A Master Class in Brand Planning: The Timeless Works of Stephen... Hardback Book

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Item specifics

Condition
Very Good: A book that has been read and does not look new, but is in excellent condition. No ...
Title
A Master Class in Brand Planning: The Timeless Works of Stephe...
Book Title
A Master Class in Brand Planning: The Timeless Works of Stephe...
ISBN
0470517913
EAN
9780470517918
Binding
Hardback
Date of Publication
20071026
Release Title
A Master Class in Brand Planning: The Timeless Works of Stephe...
Artist
various
Brand
N/A
Colour
N/A
Publication Year
2007
Type
Textbook
Format
Hardcover
Language
English
Publication Name
A Master Class in Brand Planning: the Timeless Works of Stephen King
Item Height
250mm
Author
Judie Lannon, Merry Baskin
Publisher
John Wiley & Sons INC International Concepts
Item Width
171mm
Subject
Marketing
Item Weight
844g
Number of Pages
396 Pages

About this product

Product Information

In 1988, on Stephen King?s retirement JWT published ?The King Papers? a small collection of Stephen King?s published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 20-25 of Stephen King?s most important articles, each one introduced by a known and respected practitioner who, in turn, describes the relevance of the particular original idea to the communications environment of today. The worth of this material is that, although the context in which the original papers were written is different, the principles themselves are appropriate to marketing communications in today?s more complex media environment. The book will serve as a valuable reference book for today?s practitioners, as well as a unique source of sophisticated, contemporary thinking.

Product Identifiers

Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9780470517918
eBay Product ID (ePID)
91537428

Product Key Features

Author
Judie Lannon, Merry Baskin
Publication Name
A Master Class in Brand Planning: the Timeless Works of Stephen King
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2007
Type
Textbook
Number of Pages
396 Pages

Dimensions

Item Height
250mm
Item Width
171mm
Item Weight
844g

Additional Product Features

Country/Region of Manufacture
United States
Editor
Merry Baskin, Judie Lannon

Item description from the seller

Business seller information

WORLD OF BOOKS LIMITED
Debbie Nicholl
Mulberry House
Woods Way
Goring-by-sea
West Sussex
BN12 4QY
United Kingdom
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  • EL 996857788
  • ES N8267548I
  • FR 27823676960
  • GB 922696893
  • IT 00185819992
Company registration number:
  • 06437594
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CRN Number:
  • 06437594
World of Books Ltd

World of Books Ltd

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