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Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society by Arthur Asa Berger (Paperback, 2015)
Price:
£24.77
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60 days return. Buyer pays for return postage.
Condition:
ISBN-13: 9781442241251, 978-1442241251. Berger also considers the Values and Lifestyle (VALS) and Claritas typologies in marketing. Format: Paperback.