Advanced Analytics Methodologies is today's definitive guide to analytics implementation for MBA and university-level business students and sophisticated practitioners. Its expanded, cutting-edge coverage helps readers systematically jump the gap between their organization's current analytical capabilities and where those organizations need to be. Step by step, it helps readers customize a complete roadmap for implementing analytics that supports unique corporate strategies, aligns with specific corporate cultures, and serves unique customer and stakeholder communities. Drawing on work with dozens of leading enterprises, Michele Chambers and Thomas Dinsmore provide advanced applications and examples not available elsewhere, describe high-value applications from many industries, and help you systematically identify and deliver on your company's best opportunities. They show how to: Go beyond the Analytics Maturity Model: power your unique business strategy with an equally focused analytics strategy Link key business objectives with core characteristics of your organization, value chain, and stakeholders Take advantage of game changing opportunities before competitors do Effectively integrate the managerial and operational aspects of analytics Measure performance with dashboards, scorecards, visualization, simulation, and more Prioritize and score prospective analytics projects Build an effective Analytic Program Office to make your roadmap persistent Update and revise your roadmap for new needs and technologies
Product Identifiers
Publisher
Pearson Education (US)
ISBN-13
9780133498608
eBay Product ID (ePID)
209436213
Product Key Features
Author
Thomas W Dinsmore, Michele Chambers
Publication Name
Advanced Analytics Methodologies: Driving Business Value with Analytics