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Beyond Big Data: Using Social MDM to Drive Deep Customer Insight by Scott Schumacher, Ivan Milman, Dan Wolfson, Eberhard Hechler, Martin Oberhofer (Paperback, 2014)

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Publisher: Ibm Press ISBN 13: 9780133509809. Book Details.

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item 1 Beyond Big Data: Using Social MDM to Drive Deep Customer Insight
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Product Information

Drive Powerful Business Value by Extending MDM to Social, Mobile, Local, and Transactional Data Enterprises have long relied on Master Data Management (MDM) to improve customer-related processes. But MDM was designed primarily for structured data. Today, crucial information is increasingly captured in unstructured, transactional, and social formats: from tweets and Facebook posts to call center transcripts. Even with tools like Hadoop, extracting usable insight is difficult-often, because it's so difficult to integrate new and legacy data sources. In Beyond Big Data, five of IBM's leading data management experts introduce powerful new ways to integrate social, mobile, location, and traditional data. Drawing on pioneering experience with IBM's enterprise customers, they show how Social MDM can help you deepen relationships, improve prospect targeting, and fully engage customers through mobile channels. Business leaders and practitioners will discover powerful new ways to combine social and master data to improve performance and uncover new opportunities. Architects and other technical leaders will find a complete reference architecture, in-depth coverage of relevant technologies and use cases, and domain-specific best practices for their own projects. Coverage Includes How Social MDM extends fundamental MDM concepts and techniques Architecting Social MDM: components, functions, layers, and interactions Identifying high value relationships: person to product and person to organization Mapping Social MDM architecture to specific products and technologies Using Social MDM to create more compelling customer experiences Accelerating your transition to highly-targeted, contextual marketing Incorporating mobile data to improve employee productivity Avoiding privacy and ethical pitfalls throughout your ecosystem Previewing Semantic MDM and other emerging trends

Product Identifiers

Publisher
Pearson Education (US)
ISBN-13
9780133509809
eBay Product ID (ePID)
209571285

Product Key Features

Author
Scott Schumacher, Ivan Milman, Dan Wolfson, Eberhard Hechler, Martin Oberhofer
Publication Name
Beyond Big Data: Using Social Mdm to Drive Deep Customer Insight
Format
Paperback
Language
English
Subject
Management, Marketing, Business
Publication Year
2014
Type
Textbook
Number of Pages
264 Pages

Dimensions

Item Height
231mm
Item Width
181mm
Item Weight
442g

Additional Product Features

Title_Author
Scott Schumacher, Dan Wolfson, Ivan Milman, Eberhard Hechler, Martin Oberhofer
Country/Region of Manufacture
United States

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Picture 1 of 1

Beyond Big Data: Using Social MDM to Drive Deep Customer Insight by Scott Schumacher, Ivan Milman, Dan Wolfson, Eberhard Hechler, Martin Oberhofer (Paperback, 2014)

All listings for this product

item 1 Beyond Big Data: Using Social MDM to Drive Deep Customer Insight

item 2 Beyond Big Data: Using Social MDM to Drive Deep Customer Insight

item 3 Beyond Big Data: Using Social MDM to Drive Deep Customer Insight (IBM Press) By

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best-selling in Adult Learning & University

Secrets Of Mental Math: The Mathemagician's Guide to Lightening Calculation and Amazing Maths Tricks by Arthur Benjamin, Michael Shermer (Paperback, 2006)

Never Split the Difference: Negotiating as if Your Life Depended on It by Chris Voss, Tahl Raz (Paperback, 2017)

Die with Zero: Getting All You Can from Your Money and Your Life by Bill Perkins (Paperback, 2021)

Code of Practice for In-service Inspection and Testing of Electrical Equipment by The Institution of Engineering and Technology (Paperback, 2020)

Health, safety and environment test for operatives and specialists: GT100/19: 2019 (Paperback, 2019)

The Ethnic Cleansing of Palestine by Ilan Pappe (Paperback, 2007)

Staring At The Sun: Being at peace with your own mortality by Irvin Yalom (Paperback, 2020)

Save on Adult Learning & University

Bold Beans: Beautiful, Brilliant and Exciting Recipes by Amelia Christie-Miller

The Concise Laws of Human Nature by Robert Greene Paperback, English

This Is Why You Dream: What your sleeping brain reveals about your waking life b

Zero to One: Notes on Start Ups, or How to Build the Future by Thiel, Peter The

Walther P.38: Germany's 9 mm Semiautomatic Pistol in World War II by Stephane...

Why We Get Sick : The Hidden Epidemic at the Root of Most Chronic Disease PB

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