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CIM Coursebook Assessing the Marketing Environment - 2nd Edition - Picture 1 of 1

CIM Coursebook Assessing the Marketing Environment by Diana Luck (Paperback, 2010)

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The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. •The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing).