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CIM Coursebook Stakeholder Marketing by Michelle Gledhill (Paperback, 2010)

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item 1 CIM Coursebook Stakeholder Marketing,Michelle Gledhill
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item 2 CIM Coursebook Stakeholder Marketing, Gledhill, Michelle, Used; Very Good Book
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item 4 CIM Coursebook Stakeholder Marketing, Gledhill, Michelle, Good Book
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item 5 CIM Coursebook Stakeholder Marketing-Michelle Gledhill
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item 6 CIM Coursebook Stakeholder Marketing, Gledhill, Michelle, Used; Good Book
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'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.' Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing 'Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.' Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann's official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. *The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). *Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. *Past examination papers and examiners' reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. *Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk

Product Identifiers

Publisher
Taylor & Francis LTD
ISBN-13
9780080966267
eBay Product ID (ePID)
93215795

Product Key Features

Author
Michelle Gledhill
Publication Name
Cim Coursebook Stakeholder Marketing
Format
Paperback
Language
English
Subject
Management
Publication Year
2010
Type
Textbook
Number of Pages
238 Pages

Dimensions

Item Weight
476g

Additional Product Features

Title_Author
Michelle Gledhill
Country/Region of Manufacture
United Kingdom

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CIM Coursebook Stakeholder Marketing by Michelle Gledhill (Paperback, 2010)

All listings for this product

item 1 CIM Coursebook Stakeholder Marketing,Michelle Gledhill

item 2 CIM Coursebook Stakeholder Marketing, Gledhill, Michelle, Used; Very Good Book

item 3 CIM Coursebook Stakeholder Marketing By Michelle Gledhill

item 4 CIM Coursebook Stakeholder Marketing, Gledhill, Michelle, Good Book

item 5 CIM Coursebook Stakeholder Marketing-Michelle Gledhill

item 6 CIM Coursebook Stakeholder Marketing, Gledhill, Michelle, Used; Good Book

item 7 CIM Coursebook Stakeholder Marketing by Gledhill, Michelle Paperback Book The

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best-selling in Adult Learning & University

Secrets Of Mental Math: The Mathemagician's Guide to Lightening Calculation and Amazing Maths Tricks by Arthur Benjamin, Michael Shermer (Paperback, 2006)

Never Split the Difference: Negotiating as if Your Life Depended on It by Chris Voss, Tahl Raz (Paperback, 2017)

Die with Zero: Getting All You Can from Your Money and Your Life by Bill Perkins (Paperback, 2021)

The Falsification of History: Our Distorted Reality by John Hamer (Paperback, 2013)

Adult Children of Emotionally Immature Parents: How to Heal from Distant, Rejecting, or Self-Involved Parents by Lindsay C Gibson (Paperback, 2015)

Code of Practice for In-service Inspection and Testing of Electrical Equipment by The Institution of Engineering and Technology (Paperback, 2020)

Clean & Green: 101 Hints and Tips for a More Eco-Friendly Home by Nancy Birtwhistle (Hardcover, 2021)

Save on Adult Learning & University

Greekish: Everyday recipes with Greek roots by Georgina Hayden (English) Hardcov

Bold Beans: Beautiful, Brilliant and Exciting Recipes by Amelia Christie-Miller

The Concise Laws of Human Nature by Robert Greene Paperback, English

Zero to One: Notes on Start Ups, or How to Build the Future by Thiel, Peter The

Why We Get Sick (Paperback) by Bikman & Benjamin

Staring At The Sun: Being at peace with your own mortality by Irvin Yalom

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