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China's Super Consumers: What 1 Billion Customers Want and How to Sell it to Them by Savio Chan, Michael Zakkour (Hardcover, 2014)

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China's Super Consumers : What 1 Billion Customers Want and How to Sell It to Them, Hardcover by Chan, Savio; Zakkour, Michael, ISBN 1118834747, ISBN-13 9781118834749, Brand New, Free P&P in the UK Explores the emerging consumer market in 21st century China providing insights from the foreign and domestic companies that are successfully determining what Chinese consumers buy and where, how and why they buy it.