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Consumer Behaviour by Gordon Foxall, Martin M. Evans, Ahmad Jamal (Paperback, 2009)
Price:
£53.70
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60 days return. Buyer pays for return postage.
Condition:
ISBN-13: 9780470994658, 978-0470994658. The student centred approach is manifested in the use of cases and exercises to be used in participative and applied ways, reflecting the clear trend towards student centred and application-based marketing courses.