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Designing and Conducting Ethnographic Research: An Introduction by Jean J. Schensul, Margaret D. LeCompte (Paperback, 2011)
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ISBN-13: 9780759118690, 978-0759118690. Written in practical, straightforward language, this new edition defines the qualitative research enterprise, links research strategies to theoretical paradigms, and outlines the ways in which an ethnographic study can be designed.