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Digital Marketing: Integrating Strategy and Tactics with Values,
£3.28
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Located in: South East, United Kingdom
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Estimated between Fri, 28 Jun and Wed, 17 Jul to 43230
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eBay item number:374200897436
Item specifics
- Condition
- Title
- Digital Marketing: Integrating Strategy and Tactics with Values,
- ISBN
- 9780415716758
- EAN
- 9780415716758
- Publication Year
- 2014
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students
- Publisher
- Taylor & Francis LTD
- Subject
- Management, Marketing
- Item Weight
- 794g
- Number of Pages
- 354 Pages
About this product
Product Information
Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage. Bringing the reader through its five-step Path to Digital Integration (Mindset, Model, Strategy, Implementation, and Sustainability), Digital Marketing seeks to Outline the key drivers of change and leading digital marketing trends executives need to understand and incorporate to drive business opportunity. Evaluate the digital channels and technologies management teams can leverage to execute a successful Integrated Digital Marketing strategy. This includes insight into the latest digital tactics (website, social, mobile, search, content, and email marketing; data analytics) and social tools (Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, and Google Plus). Discover the impact of digital transformation on the organization, from the effect of digital tactics on the customer experience (CX) to the value of integrating internal digital strategies to facilitate collaboration and innovation. Guide aspiring leaders on how to combine core values and business goals with progressive digital strategies, tactics, and tools to generate sustainable outcomes for all stakeholders. This interactive guidebook provides a truly Connected Digital Experience (CDE): the Zappar augmented reality mobile app allows the reader to activate the Discover More and Play Video icons found throughout the book, instantly connecting the reader, via their mobile device, to additional content housed on our companion website, Digital Marketing Resource Center (www.dmresourcecenter.org). Play Video icons incorporate point-in-time video commenting solution Vusay to enable interactive social conversations around each video. Digital Marketing is the ideal guide for aspiring leaders - executives, instructors, owners, entrepreneurs, managers, students - at all stages of digital literacy. To request access to the resources in the Digital Marketing Resources Center, please contact Ira Kaufman at ira@entwinedigital.com.
Product Identifiers
Publisher
Taylor & Francis LTD
ISBN-13
9780415716758
eBay Product ID (ePID)
209416616
Product Key Features
Publication Name
Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students
Format
Paperback
Language
English
Subject
Management, Marketing
Publication Year
2014
Type
Textbook
Number of Pages
354 Pages
Dimensions
Item Weight
794g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Wrap Ltd.
Mubin Ahmed
Unit 4
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
Value added tax number:
- GB 724 4981 18
Company registration number:
- 03800600
I certify that all my selling activities will comply with all EU laws and regulations.
CRN Number:
- 03800600
Seller assumes all responsibility for this listing.
eBay item number:374200897436
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Item location:
South East, United Kingdom
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| Postage and packaging | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| £8.99 | United States | Standard Delivery (Standard Int'l Postage) | Estimated between Fri, 28 Jun and Wed, 17 Jul to 43230 |
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| Will usually dispatch within 1 working day of receiving cleared payment. |
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