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Fund Raising: Evaluating and Managing the Fund Development Process (AFP / Wiley Fund Development Series) by James M. Greenfield (Hardcover, 1999)

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Proper application of the fund development process can define anorganization's potential for public support and the direct means toachieve it, and can realize, even predict with reliability, theincome an organization can and should expect at any moment intime. --James M. Greenfield. As the driving force behind every not-for-profit, fund raising is akey to an organization's success in fulfilling its mission.However, while it's important to develop the skills needed to raisemoney, it's equally important to know how to allocate it properlyin order to meet your goals. Now revised and expanded, thispractical resource provides an accessible game plan for not onlyraising funds, but also developing them effectively for increasedproductivity and profitability. Written by James M. Greenfield, a leading authority in the field,Fund Raising takes you step-by-step through the entire funddevelopment process, from planning and marketing to communityrelations and donor management. Beginning with an examination ofphilanthropic history and perspective, it goes on to describe theindividual elements of the development process, as well as theorganizational requirements needed for the process to work. Withdetail and clarity, Greenfield covers such essential bases as theevaluation of program effectiveness, policies and procedures forpublic solicitation, the fund raising environmental audit, matchinggift programs, donor recognition, special projects campaigns, andmuch more. Threaded throughout the book is the theme of friendraising and relationship building, both vital components ofincreasing capability and capacity to address the needs of today,with an eye toward those of tomorrow. Along with an added, in-depth discussion of ethics, the SecondEdition introduces new best practices that have developed over thepast few years, and features updated data, useful worksheets, suchas economic statistics, demographics, and reports from the AmericanAssociation of Fund-Raising Council. Packed with numerous examples,case studies, and checklists, this exhaustive resource is essentialreading for anyone looking to achieve--and maintain--fund-raisingsuccess. There is the current need for a better understanding of how thefund development process can best be utilized and improved so thatcommunity benefits can be realized with adequate funding. This bookis intended to be a contribution to that end. --from thePreface Now revised and expanded, this practical resource takes you throughthe entire fund development process, giving you the master plannecessary for realizing the full fund-raising potential of yournonprofit organization. Covering everything from accountability andstewardship to public solicitation and donor relations, the SecondEdition has been updated to include the latest economic figures,demographics, and reports from the American Association ofFund-Raising Council, as well as an added, in-depth discussion ofethics, worksheets for performance analysis, and new best practicesthat have developed over the past few years. Jacket Design: Andrew Liefer

Product Identifiers

Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9780471320142
eBay Product ID (ePID)
90329617

Product Key Features

Subject Area
Social Services
Author
James M. Greenfield
Publication Name
Fund Raising: Evaluating and Managing the Fund Development Process (AFP / Wiley Fund Development Series)
Format
Hardcover
Language
English
Subject
Management
Publication Year
1999
Type
Textbook
Number of Pages
448 Pages

Dimensions

Item Height
236mm
Item Width
166mm
Item Weight
812g

Additional Product Features

Title_Author
James M. Greenfield
Country/Region of Manufacture
United States

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Picture 1 of 1

Fund Raising: Evaluating and Managing the Fund Development Process (AFP / Wiley Fund Development Series) by James M. Greenfield (Hardcover, 1999)

All listings for this product

item 1 Fund Raising Evaluating and Managing the Fund Deve

item 2 Fund Raising: Evaluating and Managing the Fund , Greenfield, Hopkins^+

item 3 Fund Raising: Evaluating and Managing the Fund Development Process (AFP / Wiley

item 4 Fund Raising: Evaluating and Managing the Fund . Greenfield, Hopkins<|

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best-selling in Adult Learning & University

Secrets Of Mental Math: The Mathemagician's Guide to Lightening Calculation and Amazing Maths Tricks by Arthur Benjamin, Michael Shermer (Paperback, 2006)

Never Split the Difference: Negotiating as if Your Life Depended on It by Chris Voss, Tahl Raz (Paperback, 2017)

Die with Zero: Getting All You Can from Your Money and Your Life by Bill Perkins (Paperback, 2021)

Adult Children of Emotionally Immature Parents: How to Heal from Distant, Rejecting, or Self-Involved Parents by Lindsay C Gibson (Paperback, 2015)

Code of Practice for In-service Inspection and Testing of Electrical Equipment by The Institution of Engineering and Technology (Paperback, 2020)

Clean & Green: 101 Hints and Tips for a More Eco-Friendly Home by Nancy Birtwhistle (Hardcover, 2021)

11+: Bond 11+ Assessment Papers Book 2 9-10 years bundle by Various (Paperback, 2021)

Save on Adult Learning & University

Bold Beans: Beautiful, Brilliant and Exciting Recipes by Amelia Christie-Miller

This Is Why You Dream: What your sleeping brain reveals about your waking life b

The Concise Laws of Human Nature by Robert Greene Paperback, English

Zero to One: Notes on Start Ups, or How to Build the Future by Thiel, Peter The

Staring At The Sun: Being at peace with your own mortality by Irvin Yalom

Why We Get Sick (Paperback) by Bikman & Benjamin

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