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The Fundamentals of Branding by Melissa Davis (Paperback, 2009)

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About this product

Product Information

The Fundamentals of Branding introduces readers to the basic principles behind the creation and development of successful brands. This book is designed to give readers a broad understanding of the key stages and methodologies adopted in the brand development process, illustrated by interviews with major industry professionals.

Product Identifiers

Publisher
AVA Publishing Sa, Bloomsbury Publishing PLC
ISBN-10
2940373981
ISBN-13
9782940373987
eBay Product ID (ePID)
96627248

Product Key Features

Author
Melissa Davis
Format
With Flaps, Paperback
Language
English
Subject
Business, Accounting & Vocational: Textbooks & Study Guides
Type
Textbook

Dimensions

Weight
660g
Height
230mm
Width
200mm

Additional Product Features

Place of Publication
Lausanne
Series Title
Fundamentals
Content Note
200 Colour Images
Author Biography
Melissa Davis has over 15 years' experience in journalism, branding and corporate communications. She has worked with some of the world's biggest brands, including Apple, TNT, Microsoft and Nike, consulting on communication strategies and brand campaigns. In 2005, she established Truebranding, a London-based agency that advises companies on the integration of social and environmental issues within their brand strategy.
Date of Publication
12/10/2009
Genre
Business, Accounting & Vocational: Textbooks & Study Guides
Country of Publication
Switzerland

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The Fundamentals of Branding by Melissa Davis (Paperback, 2009)

Best-selling in Adult Learning & University

Secrets Of Mental Math: The Mathemagician's Guide to Lightening Calculation and Amazing Maths Tricks by Arthur Benjamin, Michael Shermer (Paperback, 2006)

Never Split the Difference: Negotiating as if Your Life Depended on It by Chris Voss, Tahl Raz (Paperback, 2017)

Die with Zero: Getting All You Can from Your Money and Your Life by Bill Perkins (Paperback, 2021)

Adult Children of Emotionally Immature Parents: How to Heal from Distant, Rejecting, or Self-Involved Parents by Lindsay C Gibson (Paperback, 2015)

Code of Practice for In-service Inspection and Testing of Electrical Equipment by The Institution of Engineering and Technology (Paperback, 2020)

Clean & Green: 101 Hints and Tips for a More Eco-Friendly Home by Nancy Birtwhistle (Hardcover, 2021)

11+: Bond 11+ Assessment Papers Book 2 9-10 years bundle by Various (Paperback, 2021)

Save on Adult Learning & University

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Zero to One: Notes on Start Ups, or How to Build the Future by Thiel, Peter The

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About this product

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Additional Product Features