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Guanxi: Relationship Marketing in a Chinese Context by Erdener Kaynak, Y.H. Wong, Thomas Leung (Paperback, 2001)

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ISBN-13: 9780789012906, 978-0789012906. case studies of guanxi in action. step-by-step instructions for building guanxi. Format: Paperback. Author(s): Erdener Kaynak, Y.H. Wong, Thomas Leung.