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It wasn't just the steady stream of victories and titles, however, that distinguished Wilkinson in a profession dominated by Type-A personalities and Xs-and-Os savants. Tall, blond, handsome, charming, and soft-spoken, Wilkinson was well-liked and would have fit well into today's media-driven model of the successful coach. A star quarterback at the University. of Minnesota, Wilkinson emerged as a sports star who wasn't just an athlete. He earned a master's degree in English from Syracuse University and later pioneered the role of football-coach-turned-expert-television-analyst, beginning in the early fifties with his own coach's show at Oklahoma. He later achieved a different kind of notoriety in the sixties and seventies as a network-television commentator. Along the way, he also took a foray into politics and a brief return to coaching in the late seventies with the NFL's St. Louis Cardinals.
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