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Internet Marketing Start to Finish: Drive measurable, repeatable online sales with search marketing, usability, CRM, and analytics by Catherine Buerkle, Dunrie Greiling, Catherine Juon (Paperback, 2011)

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About this product

Product Information

This book is designed to help companies view Internet marketing strategically, bring together marketing, sales and operations functions that were previously separate and siloed, and systematically capture and apply data to drive dramatic improvements in performance. Drawing on their extensive experience with enterprise clients, Catherine Juon and Dunrie Greiling show how to implement a more iterative, measurable, and repeatable approach to Internet marketing, gain better information about which online strategies are working best, deliver better-qualified leads to sales, build an online sales engine to track every customer relationship from the very outset - and, above all, grow profits. Rather than covering individual Internet marketing tools in isolation, they show how to integrate the full strategic toolkit: social media, pay-per-click, Google AdWords, SEO, site usability, Google Analytics, audience analysis, CRM, lead generation, site navigation optimization, and more. Readers learn how to use metrics and data analysis far more effectively to inform adjustments in both long-term strategy and short-term tactics. Along the way, the authors offer new solutions to challenges discussed in no other book - including the challenges of marketing, advertising, and pricing when Google flattens all channels and geographies into a single gigantic marketplace

Product Identifiers

Publisher
Pearson Education (US)
ISBN-13
9780789747891
eBay Product ID (ePID)
108671883

Product Key Features

Author
Catherine Buerkle, Dunrie Greiling, Catherine Juon
Publication Name
Internet Marketing Start to Finish: Drive measurable, repeatable online sales with search marketing, usability, CRM, and analytics
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2011
Type
Textbook
Number of Pages
320 Pages

Dimensions

Item Height
227mm
Item Width
155mm
Item Weight
430g

Additional Product Features

Title_Author
Catherine Juon, Catherine Buerkle, Dunrie Greiling
Series Title
Que Biz-Tech
Country/Region of Manufacture
United States

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Internet Marketing Start to Finish: Drive measurable, repeatable online sales with search marketing, usability, CRM, and analytics by Catherine Buerkle, Dunrie Greiling, Catherine Juon (Paperback, 2011)

Best-selling in Adult Learning & University

Secrets Of Mental Math: The Mathemagician's Guide to Lightening Calculation and Amazing Maths Tricks by Arthur Benjamin, Michael Shermer (Paperback, 2006)

Never Split the Difference: Negotiating as if Your Life Depended on It by Chris Voss, Tahl Raz (Paperback, 2017)

Die with Zero: Getting All You Can from Your Money and Your Life by Bill Perkins (Paperback, 2021)

Code of Practice for In-service Inspection and Testing of Electrical Equipment by The Institution of Engineering and Technology (Paperback, 2020)

The Ethnic Cleansing of Palestine by Ilan Pappe (Paperback, 2007)

Clean & Green: 101 Hints and Tips for a More Eco-Friendly Home by Nancy Birtwhistle (Hardcover, 2021)

Why We Get Sick: The Hidden Epidemic at the Root of Most Chronic Disease and How to Fight It by Benjamin Bikman (Paperback, 2021)

Save on Adult Learning & University

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The Concise Laws of Human Nature by Robert Greene Paperback, English

This Is Why You Dream: What your sleeping brain reveals about your waking life b

Zero to One: Notes on Start Ups, or How to Build the Future by Thiel, Peter The

Why We Get Sick : The Hidden Epidemic at the Root of Most Chronic Disease PB

Walther P.38: Germany's 9 mm Semiautomatic Pistol in World War II by Stephane...

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About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features