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Living with Television by Sidney J. Levy, W. Lloyd Warner, Kurt Lang, Ira D. Glick (Paperback, 2005)

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This book is based on extensive field research conducted by the investigators of Social Research Inc. interpreting the result of over 13000 individuals. Programs looked at range from those still in production forty years later--The Price is Right--to those in perpetual rerun--The Twilight Zone---to those genres like westerns that have all but disappeared and those that still prosper like soap operas--in this case 77 Sunset Strip.